New York-based post boutique Northern Lights editor Glenn Conte teams up with director Nathan Crooker to break through the white noise of young hip hop artists in the catchy 3:05 music video “Blow Up” for Sammy Adams out of RCA Records. nnThe video, shot in Boston, Massachusetts, shows Sammy walking the streets of his city with his entourage and hosting an epic underground house party. A single off the 24 year-old’s upcoming major-label debut, the video has had massive viral success, taking in over 600,000 views since posting on December 23, 2011. He made his nationwide television debut on January 18th performing the track on Conan on TBS.nnConte worked closely with Crooker to align with his vision for the video. He notes, “Nathan’s idea to attach a camera rig to the artist as he travels through scenes gave the video an interesting look and style. I used an editorial style that complemented Nathan’s vision—I didn’t want it to be gimmicky, just wanted to keep it real.” nn
nn”Blow Up” opens on an angry chef barking orders at Sammy in the kitchen at his burger-flipping job. We cut to Sammy walking away, waving the chef away with a casual delivery of his middle finger as he begins the track. He saunters through the streets of Boston with the casual lyrics, “I’ve been workin’ all night man/ What’s a young kid gotta do to blow up/ This life’s becoming somethin’ I can’t stand/ Tell those people go home I don’t wanna grow up.” He joins up with a group of friends, picking up others as they move through the city, leading them all to an epic house party. The solo-cup driven fun mounts as he gets the crowd pumped with a live living room performance. The party rages on, friends joining in with the lyrics with the video ending on Sammy diving into the gathered crowd at the song’s ending.nnCreditsnRecord Label: RCA Records, a division of Sony Music EntertainmentnArtist: Sammy AdamsnTitle: “Blow Up“nDirector: Nathan CrookernProduction Company: Crooker Enterprises (Repped by Tangerine Films)nProducer: Jeremy SullivannPost Production: Northern LightsnEditor: Glenn ContenEP: Robin HallnColor Correction: Katabatic DigitalnColorist: Emory WellsnnAbout Northern LightsnNorthern Lights is a thriving bi-coastal (NY/LA) post production boutique featuring filmmakers and visual artists with a passion for telling stories. From Promax and Emmy®-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.n nThe company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.n nNorthern Lights teams up with sister companies Mr. Wonderful for design, SuperExploder, for composing and audio post, and Bodega for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.Virginia Scripps Press Kitchen PR 310-392-6682
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More