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    THE NORMAN BROTHERS CREATE SUNNY NEW SPOTS FOR LEINENKUGEL’S SUMMER SHANDY

    By pete@normanbros.comUpdated:No Comments3215 Views
    Behind the scences of the making new campaign for Leinenkugel's Summer Shandy directed by The Norman Brothers for Jacobson/Rost.

    SUMMER SHANDY'S NATIONAL LAUNCH UNDERPINNED BY NEW AD CAMPAIGN

    Chicago -- (SPW) --

    The Norman Brothers directed and cut three new spots for the national launch of Leinenkugel’s Summer Shandy, each capturing quintessential scenes of summer fun. Owned by MillerCoors, Leinienkugel’s is based in Chippewa Falls, WI. The commercials were conceptualized by Chicago / Milwaukee ad agency Jacobson/Rost. Putting product front and center, bottles and cans are featured in beautiful live action portraits and stop motion sequences, infusing idyllic summer settings with a “hand-crafted” feel, that appeals to a broad audience while preserving the brand’s family heritage.nnThe campaign delivered three spots: “Bottle”, “Can” and “Heritage”. “Bottle” and “Can” focus on the Summer Shandy line, while “Heritage” also introduces other Leinenkugel’s products and highlights the brand’s legacy as a family operated business in Chippewa Falls, WI.nn


    nnAccording to Norman Brothers Productions Executive Producer, Peter Williams, “It was really important that these spots appeal to a national audience, without alienating Leinenkugel’s strong customer base in Wisconsin and the midwest. We wanted the portraits to look beautiful while maintaining an aesthetic that felt somewhat hand-made.” nnThe spots were shot in LA and Wisconsin, and edited at Norman Brothers Productions Chicago location. Directors / Editors Kipp and KC Norman said, “Leinie’s is a brand we grew up around, and have always felt proud of as ‘good Wisconsin boys.’ Helping to give the Leinenkugel’s a national voice was something we felt really privileged to be involved in and well suited for creatively. We wanted these pieces to be executed with a distinct look that was highly finished, without losing some of the “craft” feeling that makes products from a brand with a long family history so appealing.”nnAbout THE NORMAN BROTHERSnThe Norman Brothers provides full service production and editorial services, operating out of Chicago and Los Angeles. Founded in 2009, the company is led by directors KC and Kipp Norman (The Norman Brothers) and Executive Producer Peter Williams. The Norman Brothers have collaborated with a range of brands and agencies to produce richly imagined and highly engaging commercial, documentary, film and web media. For more information, visit The Norman Brothers at www.thenormanbrothers.com.n

    Contact:

    Peter Williams Executive Producer 323.375.4360 Contact Peter via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



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