Former Skate Hero Turned Documentary Director Turns Lens on his Roots
LOS ANGELES -- (SPW) --
Former skateboard phenom turned Sundance documentary director (Dogtown and Z-Boys; Bones Brigade: An Autobiography) Stacy Peralta, who also directs commercials through Nonfiction Unlimited, has released a short film about his business partner George Powell and their groundbreaking skateboard factory Powell Peralta.
The film, which can be seen HERE , “is a labor of love,” says Peralta. “It’s about Charlie and the Chocolate Factory. That’s who George Powell really is. He’s an inventor and an entrepreneur, and after all these years he’s still a kid who is having fun making things.”
Peralta revolutionized skateboarding first as an innovative pro-skateboarder and secondly in 1978 as a co-founder with George Powell of Powell Peralta, the first skate shop to sponsor skate stars like Tony Hawk, and turn skateboard graphics into a fine art. Stacy later transformed himself into an entrepreneurial commercial director, picking up his first camera to shoot “Bones Brigade” videos to promote Powell Peralta. Today, he is an award-winning documentary filmmaker and a prolific commercial director with Nonfiction Unlimited.
"So few people, including skateboarders, really have any idea of what it takes to make something as simple as a modern skateboard or even a single urethane wheel,” says Peralta. “George Powell is one of the very few skateboard builders in the world today who still manufactures his products in America under one roof just as he has always done, and I was inspired to make this short film and to share it with all of you."
About Nonfiction Unlimited
Founded in 1995, Nonfiction Unlimited is a unique commercial and content production company that specializes in capturing reality and presenting narrative fiction in a way that feels absolutely naturalistic. Based in Santa Monica, CA, it is the only production company in the world that offers advertising agencies and brands the services of an elite roster of award-winning documentary directors exclusively. At Nonfiction, the filmmakers create compelling spots, complex branding campaigns, and creative sponsored documentaries. www.nonfictionunlimited.com
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Chicago speakers include, clockwise from upper left, Brian Billow, Paul Chick, Kelly McGuckin and Yvette Cobarrubias.
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies.
The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com.
In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas.
Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry.
The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago.
The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More