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    Nonfiction Unlimited and Director Jessica Yu Get Dirty With Mike Rowe For Viva

    By NonfictionUpdated:No Comments6649 Views
    Santa Monica, CA -- (SPW) --

    <a href="www.nonfictionunlimited.com.>Nonfiction Unlimited, a commercial production company working with an exclusive roster of award-winning documentary filmmakers for commercials and other advertising projects, and Academy Award-winning documentary director Jessica Yu brings Mike Rowe home to visit his parents in a new spot for Viva paper towels for ad agency Tris3ct, Chicago.

    In “Pig Pen Comes Home” Rowe, best known for getting grubby in his role as the host of The Discovery Network’s Dirty Jobs, playfully drags his dirty self back home where.his real life mom and dad are left to clean up the mess with the help of Viva. We hear, &quot;When Mike Rowe comes home, his parents know what to expect." as his mom sees him coming up the walk and she tells her husband &quot;Hon, Mike’s coming. Let’s get cracking," as they both grab rolls of Viva towels. As Rowe walks through the house leaving footprints on the carpet, fingerprints on the piano keys and dirt in his wake, it’s all cleaned up with Viva.

    Though director Yu is known for her serious feature documentaries like “Breathing Lessons,” for which she won an Oscar, and Sundance film “The Protagonist,” this comedic work for Viva taps into Yu’s love of light hearted work as seen in her short film “Sour Death Balls,” feature “Ping Pong Playa” and other commercial projects.

    “Doesn’t everyone who watches Dirty Jobs want to know what Mike Rowe’s parents are like?” said Yu. “Seeing him with his real folks was a kick, and it makes the spot fun to watch on a couple of levels.”

    Client: Viva Paper Towels

    Agency: Tris3ct CHI
    Chief Creative Officer: Paul Kuzma
    Associate Creative Director: Cassidy Fletcher
    Associate Creative Director: Jenae Nesson
    Senior Broadcast Producer: Tyler Jay

    Production Company: <a href="www.nonfictionunlimited.com.>Nonfiction Unlimited
    Director: Jessica Yu
    Exec Producers: Michael Degan, Loretta (LJ) Jeneski

    Talent: Mike Rowe, Peggy Rowe, John Rowe

    About <a href="www.nonfictionunlimited.com.>Nonfiction Unlimited
    Bicoastal production company <a href="www.nonfictionunlimited.com.>Nonfiction Unlimited works with award-winning filmmakers on documentary projects for advertising agencies and advertisers. The company produces TV commercials and content, webisodes and documentaries for screens large and small. www.nonfictionunlimited.com.

    Video Credits

    Client: Viva Paper Towels; Agency: Tris3ct CHI; Chief Creative Officer: Paul Kuzma; Associate Creative Director: Cassidy Fletcher; Associate Creative Director: Jenae Nesson; Senior Broadcast Producer: Tyler Jay; Production Company: Nonfiction Unlimited; Director: Jessica Yu; Exec Producers: Michael Degan, Loretta (LJ) Jeneski; Talent: Mike Rowe, Peggy Rowe, John Rowe
    Contact:

    Loretta Jeneski (LJ), Executive Producer www.nonfictionunlimited.com.>Nonfiction Unlimited 310.399.9600 Contact Loretta via email

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)



    Association of Music Producers Announces Call For Entry For AMP Awards For Music & Sound

    Monday, January 13, 2025

    The Association of Music Producers has issued its Call for Entries for the 2025 AMP Awards for Music & Sound, the ad industry’s only non-profit, juried competition for music and sound for brands. The deadline for submitting entries is March 7, 2025. AMP members who enter before the early bird deadline of January 31, 2025, will qualify for a 30% discount on all entries. To be eligible for the competition, work must have first aired or been released between February 11, 2024, and February 9, 2025. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. The AMP Awards features 12 categories covering everything from original music and sound design to best use of licensed, pre-existing recordings, outstanding adaptations/arrangements, outstanding mix, and best artist and brand collaborations. The competition is open to work commissioned by a client for release via streaming or linear TV, digital, mobile, experiential, or other media able to deliver the moving image. Winners will be presented at a gala awards ceremony, including live performances from top artists, scheduled for May 21, 2025, at Sony Hall in New York City. Entries may be submitted by music production companies, audio post houses, composers, music supervisors, ad agencies, brands, record labels, sync companies, artists and artist managers, music publishers, design and branding studios, motion picture studios,... Read More

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