Noiselab Music‘s Pinky Turzo and Paul Rhim served as musical directors for “Smoke and Mirrors,” the second in the first ever series of flash mob style theatrical events. The series of twenty performances are being produced by Flash Theater LA this year to commemorate the twentieth anniversary of Playwrights’ Arena.nnThe ten minute production, written by Alison de la Cruz and directed by Fran de Leon, took place February 19th on the sidewalk in front of Park’s Finest BBQ in historic Filipino Town. nnA crowd of hundreds gathered to watch over fifty Los Angles artists perform. The musical story of a tragic love triangle was set in a 1940’s taxi dance hall and featured music from the era, ranging from big band swing to tango. Pinky Turzo also performed vocals for two numbers.nn
nnCreditsnTitle: Installment 1.2 • 2.19.12 • “Smoke & Mirrors”nWritten by Alison De La CruznDirected by Fran de LeonnArtistic Director Jon Lawrence RiveranMusical Direction by Paul Rhim & Pinky Turzo, Noiselab MusicnChoreography by Giovanni Ortega & Diana ToshikonStage Managed by Krisserin CanarynProps by Paolo D. DeLeonnWardrobe by Newton KaneshironLighting by Christopher StokesnSound provided by Doug Shaffer & Bob BlackburnnAssistant Stage Managed by Hilary Taylor, Shaunessy Quinn, Crystal MunsonnLocation: The Park’s Finest BBQ in Historic FilipinotownnFootage provided by Paul RhimnnAbout NoiselabnNoiselab Music has developed a strong background composing and licensing for television advertising and has also provided music for numerous film, TV and web projects. Clients include BMW, Lexus, Honda, Kia, Taco Bell, Mattel and Ubisoft.nnFounded in 2004 by Composer/Creative director Paul Rhim and Executive Producer Pinky Turzo, Noiselab brings enthusiasm and an original approach to all of its work. www.noiselabmusic.net nPinky Turzo Executive Producer Noiselab Music 323-876-7618 Contact Pinky via email
Contact:Paul Rhim Creative Director Noiselab Music 323-876-7618 Contact Paul via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More