As the Ad Council was preparing for its 59th Annual Public Service Award Dinner, a night that pays tribute to industries and individuals who support the Ad Council and its public service advertising (PSA) campaigns, they faced a challenge. The Ad Council team wanted to make shorter, impactful reels while also recognizing and showcasing the robust, multi-format volume of work developed by the nation’s leading advertising, digital and social media agencies. In an effort to tackle these challenges, they brought on Nice Shoes as a creative partner.nnCreative Director Brian Bowman presented a simple approach inspired by a box of crayons. “The work speaks for itself, and so much of it is wonderful,” said Bowman. “The intros and outros are brief and graphic, expressing creative potential and fun with simple pleasure. Each reel is color coded to differentiate the four genres of Education, Family & Community, Health, and Safety.” nnnnAfter the look was established and approved, Art Director Lucien Yang and Motion Designer Kit Lam worked closely with Editor Tony Dolezal to figure out where and how to introduce the various elements in a creative way, while maintaining the overall message of the campaign. “Using a TV or radio spot as a base, we were able to work in print ads, websites, outdoor displays, and social media interactions to show the reach that agencies are making with these campaigns in order to achieve the most effective result,” said Dolezal. nnThe final pieces premiered at the Dinner on November 14th, which was hosted by Conan O’Brien and honored Randall Stephenson, Chairman & Chief Executive Officer, AT&T Inc. “Not only did we get to hear Conan give a shout out to Nice Shoes, but we got to be a part of showcasing the amazing work of the Ad Council and its partners” said Producer Haydee Cepin. “It’s truly an honor to be involved with an organization that has such a positive impact on people’s lives through advertising.”nn”The talented team at Nice Shoes took the challenge of condensing an extraordinary year’s work on behalf of dozens of multimedia campaigns into four powerful vignettes, perfectly showcasing the achievements of our pro bono ad agencies,” said Peggy Conlon, president and CEO of the Ad Council. “Enjoyed by more than 1,400 attendees from the media, advertising and corporate communities, the reels stood out as one of the highlights of the evening.”nnAbout Nice ShoesnNYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, VFX Artist/Partner Rich Schreck, MD Kristen Martini, CD Brian Bowman, and CIO Robert Keske.nnThe Ad CouncilnThe Ad Council is a non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org. You can also visit www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.n
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
Contact:Lisa Cullen The Ad Council 202-331-5052 Contact Lisa via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More