“Are you ready, to take life seriously?” asks actress Claire Forlani as she opens a bottle of Dewar’s with a look that is both seductive and intimidating. This look is carried through the new campaign produced by agency Opperman Weiss, as Forlani leads the viewer through various underworld locations, tempting them with a glass of Dewar’s and, well, herself. The agency assembled an all star creative team, from production through post production, including director Laurence Dunmore/RSA, editor Andre Betz/Bug Editorial, producer Peter Feldman, colorist Lez Rudge, and Flame artist Rich Schreck. nnCreative Director Jeff Weiss is someone who has worked closely through the years with Lez and Schreck from his time at Amster Yard, McCann and now at his and Paul Opperman’s boutique agency, OW. “Working with Jeff, Opp (Paul Opperman) and Andre is every creative’s pleasure. It’s a constant exchange of ideas and subtleties which evolve into a visual representation that highlights a great team effort but somehow manages to keep individual perspectives coming through,” says Lez.nn nnWith Lez and Schreck working closely, and producer Pat Portela managing everything, Nice Shoes offered a seamless workflow, making the whole process more fluid. Added Portela, “The agency was able to make changes very quickly, much quicker than if they were taking parts of the job elsewhere. More than making things easy, it elevates the process.”nnThe team also utilized Nice Shoes‘ insert stage to do a quick guerilla shoot of the hero bottle, which needed some enhancement when the client had requested different lighting than what was agreed upon at the shoot. Andre supervised shooting the bottle with some of the Nice Shoes team, working with both a Canon 5D and his personal Leica M7. “With some ingenuity, we were able to replace parts of the live action bottle from the actual shoot and recreate a glossy end product shot which the client loved,” commented Schreck.nnNot only was it rewarding to collaborate with a team of long term clients and friends, but Lez and Schreck found inspiration in the campaign itself. “It’s all amazing, creative work. It’s hard to pick out just one spot as the best,” said Schreck. Added Lez, “Laurence managed to create a world of beauty that lies in an edgy and maybe unforgiving environment. I’d have to say, this is one of my favorite projects.”nnCreditsnClient: Dewar’snTitle of work: “The Drinking Man’s Scotch“nnAgency: Opperman WeissnCreative Director: Paul OppermannCreative Director: Jeff WeissnProducer: Peter FeldmannnProduction Company: RSA FilmsnDirector: Laurence DunmorennEditorial: Bug EditorialnEditor: Andre BetznnColor Grading & Visual Effects: Nice ShoesnColorist: Lez RudgenVFX Artist: Rich SchrecknSenior Producer: Pat Portela
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More