Since establishing a partnership to offer Remote Color Grading to the Dallas market in 2013, Nice Shoes and Republic Editorial have continued to build a strong working relationship between the companies’ colorists and editors. The creative rapport that’s developed has complemented Nice Shoes’ Remote Color technology, resulting in a seamless and efficient workflow that has helped to save clients time and money. Most recently, they’ve collaborated to deliver a 10-spot, multi-language McDonald’s campaign for Moroch / iNSPIRE!
Keith James, senior editor/partner at Republic spoke about how he and Nice Shoes colorist Ron Sudul prepared for this project, “Ron and I had a brief conversation the day before the session to give him my thoughts and discuss the DP’s LUTs before we started coloring the following day. It was great to get a game plan setup before we got started, especially with the number of shots we had to get done the next day.” Sudul added, “We’ve been doing this quite a bit, so there’s an extra level of comfort between us. Keith and I were so in sync, it helped to alleviate the concerns of any clients that had not yet experienced a Remote session.”
For the English-language portion of the campaign, creatives from Moroch worked remotely from Dallas, while the director spent the morning working in person with Sudul in his suite in New York. The DP was also able to tap in at the same time virtually off of a laptop in LA. “Even for jobs done entirely in New York, it can be hard to get everyone in the same room at the same time,” said Nice Shoes Producer Rebecca Mitchell. “It’s great that we’re able bring everyone together remotely and streamline the approval process.”
Editor Diego Panich, who cut the Spanish-language spots, was in New York, and supervised the grading at Nice Shoes while the creative team from iNSPIRE! supervised from Republic. “Creatives were able to see work progress and participate, it felt like we were all in the same room,” said Panich. “It's fascinating how technology facilitates this collaboration without jeopardizing the quality of the job. Ron worked quickly and precisely, tweaking and finessing the color of each shot, bringing out all the footage’s potential.”
Moroch’s Senior Art Director David Soames and Art Director Elijah Farmer were impressed by the remote collaboration. “I've done several virtual transfers over the past few years and typically run into the same frustrating roadblocks,” said Farmer. “With Nice Shoes, we were able to avoid the technical issues I’ve encountered in the past, which expedited the overall process.” Farmer added, “While I couldn't tell if their shoes were nice or not — our Skype camera never panned down — I will say the experience was enjoyable and very collaborative.”
“Our clients love working with Nice Shoes. They see them as an extension of our regular office, and our editors have come to know them almost as co-workers,” added Republic producer Candice Yi. “It’s made our finishing process extremely smooth – which is really important for big projects like this.”
About Nice Shoes
Nice Shoes is in its eighteenth year as a leading provider of video Color Grading and Finishing/Visual Effects (VFX) services to the advertising industry. The Company has recently entered the creative services/design business and has added creative editing capabilities to provide a broader array of services in response to market demand and trends. Nice Shoes has helped to perfect the TV commercials of nearly every household brand name in America.
To learn more about Nice Shoes, please visit www.niceshoes.com.
About Republic Editorial
Republic Editorial is the premier post-production emporium in the Southwest. They offer spectacular creative editorial, incredible motion graphics, and phenomenal finishing services for their clients (who are coincidentally themselves the premier advertising agencies in the Southwest). www.republicedit.com
Video Credits
Product: McDonald’s
Spot Title(s): “Architect,” “Conquer,” “Create It,” “Dad Duties,” “Meet,” “New Girlfriend,” “Nod,” “Perfect,” “Quiet Breakfast,” “Your Favorite Coffee”
Air Date: 2/24/14
Agency: Moroch / iNSPIRE!
Executive Creative Director: Bob Shallcross Creative Director: Kevin Sutton, Benjamin Jara Senior Art Directors: Dustin Taylor, David Soames Art Directors: Elijah Farmer, Fernanda Bergel, Jordan Hough Writers: Candyce Pilliner, Jesus Yanez, Ivan Gonzalez Agency Producer: Kathleen Torres
Prod Companies: Station Film / Poster Films
Director (s): Scott Corbett (English Spots) / Sebastian Caporelli (Hispanic Spots) DP: Jeff Venditti
Post Production: Republic Editorial
Producer: Candice Yi Editors: Keith James, Diego Panich (/Wildchild/ + bonch) Audio Mixing: Gordon Gipson Online Editors: Juan Luna, Greg Beninger
Color Grading: Nice Shoes
Producer: Rebecca Mitchell Colorist: Ron Sudul
Paul DeKams
Nice Shoes
212-683-1704
Contact Paul via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More