- Tuesday, Jun. 10, 2014
New York-based Nice Shoes has partnered with Chicago-based production and post house Optimus, connecting the talents of the premier New York colorists to Chicago advertising agencies – remotely. The two studios are established industry leaders with similar cultures, complementary skills and mutual respect for one another. Now, Chicago-area advertising agencies will have access to a full range of talent and expertise from two of the industry’s top shops, connecting clients in one city with colorists in another, while saving time and money in the process.
“When I first met Nice Shoes Partners Dominic Pandolfino and Chris Ryan 15 years ago, we immediately hit it off, sharing a personal pride in our own companies and the desire to push the boundaries and move the game forward,” said One at Optimus Partner/Director of Production Craig Leffel. Nice Shoes Partner/Colorist Chris Ryan added, “I’ve known Craig and Tom for years and I really respect what they’ve built at Optimus. With the way each of our businesses have evolved, it makes perfect sense for us to partner now.”
"From the talent to the cultures, we share a mutual admiration for Dom, Chris and the rest of the Nice Shoes folks,” commented Optimus Partner/President Tom Duff. “This remote color partnership will be a top-level complement to our existing in-house color capabilities. And, it is the perfect place to begin building more collaboration for our other shared strengths."
"Technology has advanced to the point where remote, real-time color on a calibrated system is not only viable, it’s proven." said Nice Shoes Partner/CEO Dominic Pandolfino. "This isn't an experiment, it's a fact,” Pandolfino added, referring to other Nice Shoes Remote Color partners in Boston, Dallas, Miami, and Detroit.
Since 2010, Nice Shoes has leveraged proprietary technology featuring a secure HD feed and a display calibrated by the studio’s engineers, so the remote monitors match exactly with the monitors in New York. A dedicated computer running Google Chromebox for Meetings, an enterprise level telepresence solution, allows clients and colorists to collaborate efficiently in real-time.
The studios completed their first successful Remote collaboration in March, delivering an eight-spot CDW campaign for Ogilvy & Mather Chicago.
About Nice Shoes
Nice Shoes is in its eighteenth year as a leading provider of video Color Grading and Finishing/Visual Effects (VFX) services to the advertising industry. The Company has recently entered the creative services/design business and has added creative editing capabilities to provide a broader array of services in response to market demand and trends. Nice Shoes has helped to perfect the TV commercials of nearly every household brand name in America. To learn more about Nice Shoes, please visit www.niceshoes.com.
Optimus is a leading production and post-production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and http://optimus.com/one. Connect with us on Facebook at www.facebook.com/Optimus161 and www.facebook.com/OneAtOptimus.