NYF Unveils 3 new competitions: Activation & Engagement, Media, Mobile, and Special Industry Award “Best Commercial Director”
New York Festivals® International Advertising Awards is now accepting entries for its 2016 competition.
New York Festivals response to international creative engagement trends prompted NYF to unveil three new competitions to their robust competition roster: Mobile, Media, and Activation & Engagement.
“NYF diligently monitors evolving advertising industry trends to insure our competitions offer multiple opportunities to showcase the creative and technological advances brands employed to engage consumers. While we’ve added new competitions, we also deleted categories which no longer play a relevant role with respect to the work that’s being done today.” said Michael O’Rourke, President of New York Festivals.
Mobile advertising now accounts for more than half of digital ad spending and continues to drive consumer interactions with brands. This new competition will showcase creative work designed for one of the fastest growing platforms. Media was created to honor strategies utilizing specific advertising vehicles employed to achieve maximum coverage and exposure on behalf of the brand. Also new in 2016, Activation & Engagement will salute innovative strategic campaigns that engage consumers via compelling emotional personal experiences resulting in a measurable and positive shift in perception of the brand.
This year NYF adds “Best Commercial Film Director” to the powerhouse lineup of special industry awards. In 2016, NYF will present this newly minted award to the commercial director whose visionary talent and creative excellence is associated with the highest number of award-winning commercial entries, regardless of who submitted the entry. For more information, and to view a complete list of all special awards, please visit: HERE.
Since 2011, entrants work judges by 400+ members of NYF’s Executive and Grand Juries, a brain trust of global creative minds, who collectively cast over 400,000 votes to select the World’s Best Advertising®.
The 2016 Executive Jury, an elite panel of 30 high-level chief creative officers, will meet together May 13-17th to select the World’s Best Advertising winners from the shortlisted winners.
The 2016 New York Show℠ creative panel sessions and networking events will take place on Thursday May 19th at the NYIT Auditorium, 1871 Broadway, between 61st & 62nd Street. The New York Show gala cocktail party and awards ceremony will be held that evening at world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street followed by a celebratory after-party to toast the 2016 award-winners.
Entries submitted before December 16th, 2015 can save 10% of their entry fees by using the code PRN2016. The 2016 competition entry deadline is January 31st.
For more information on the 2016 competitions simply go to: Rules & Regulations and to enter the competition simply go to Log In.
The New York Festivals International Family of Award Competitions…
Celebrating the World’s Best Work® since 1957!
AME Awards® | Advertising & Marketing Effectiveness
Global Awards℠ | Healthcare & Wellness Advertising
Midas Awards® | Financial Marketing & Advertising
New York Festivals® | International Radio Program Awards
New York Festivals® | International Advertising Awards
New York Festivals® | International TV & Film Awards
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.
Contact:Gayle Mandel
New York Festivals
260 West 39th Street, 10th Floor
New York, NY 10018
1 212 643-4800
Contact Gayle via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More