The one-stop-shop production and post solutions available at The Garage were utilized on the digital campaign for Pure Leaf Blackberry Iced Tea and Pure Leaf Zero Sugar Sweet Tea. Handling everything from Tabletop Production to Post-Production and VFX, The Garage guided the entire creative campaign from pre-production to completion.
Shot in their New York-based studio, The Garage utilized their tabletop kitchen for preparing the fruits and liquids featured in the campaign. Running two sets simultaneously for the Blackberry spot, they crafted both a miniature set and a life-size one, later scaling up the former to seamlessly integrate real-sized berries with the Pure Leaf bottles. During the filming process, their LED wall and on-set robotics were used to bring the dynamic shots to life. The Garage VFX handled cleanup and motion graphics, while in-person edit sessions took place in their edit bay located in studio.
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More