Dangerous social media targeting of LGBT individuals and communities in the Middle East and North Africa has resulted in a new Human Rights Watch #SecureOurSocials campaign focused on META and its app users. The campaign features a video starring Lebanese drag pioneer, Anya Kneez, which is aimed at users of Instagram and Facebook and offers a variety of solutions to keep LGBT people safe on Meta’s platforms.
The explainer video is a companion piece to an awareness guide on how LGBTQ people can stay safe online when using social media applications. Importantly, the action campaign also asks META to disclose its annual investment in user safety including how trust and safety investments are proportionate to the risk of harm, for each region, language, and dialect in the MENA region.
The video is directed by M.A.Y.O., an award-winning directing collective that works across music videos, commercials, features and TV. M.A.Y.O. and the in-house campaigns team produced and developed the campaign video, with support by audio studio Sonic Union. Additionally, a wide range of Human Rights Watch experts supported the campaign in acting as creative directors, strategists, copywriters and art directors to craft the campaign strategy.
“Air Anya was a true marriage of human rights expertise with some of the best creative talent," shares Amanda Alampi, Director of Campaigns and Public Engagement at Human Rights Watch. “Collaborators like Sonic Union, who have a storied history of doing sound on award winning campaigns, helped give our LGBT rights research the humor and production value we needed to reach wider audiences. We’re looking forward to continuing collaboration with best in class agencies, production companies and creatives to bridge the worlds of pop culture and human rights.”
“As a Lebanese queer drag performer with experiences in both Beirut and New York, this campaign holds personal significance,” shares Anya Kneez. “The importance of safe digital spaces for the LGBTQ community in the face of constant threats is crucial. Having experienced the challenges and occasional dangers of doing drag in the Middle East, being part of Air Anya feels like a role I've been preparing for and I think it’s so powerful when organizations like Human Rights Watch find authentic ways to collaborate with talent.”
The #SecureOurSocials was developed with an extensive investigation in which Human Rights Watch examined the use of digital targeting by security forces and its far-reaching offline consequences–including arbitrary detention and torture–in five countries: Egypt, Iraq, Jordan, Lebanon, and Tunisia. The findings show that security forces use social media platforms, including Facebook and Instagram, to entrap and harass LGBT people on social media, as well as to gather and create evidence to prosecute them.
LGBT people Human Rights Watch interviewed reported losing their jobs, being subjected to family violence, including conversion practices, having to change their place of residence and even flee their country, and experiencing severe mental health consequences, as a result of being targeted online, including on Facebook and Instagram.
While Meta’s policies and standards prohibit many forms of online abuse, the company frequently falls short in consistently applying these rules on its platforms, Human Rights Watch said. As a result, content targeting LGBT people sometimes remains on Facebook and Instagram even when it violates Meta’s policies, while the platform removes other content, including documentation of human rights abuses.
Human Rights Watch has been in discussions with Meta staff about its concerns for months. In addition, Human Rights Watch sent a letter on February 2, 2023 to Meta’s human rights department, which posed specific questions that had stemmed from the research and listed the report’s findings before publishing its digital targeting report. Meta declined to provide a written response, though it continued to engage with Human Rights Watch on these issues.
On January 3, 2024, Human Rights Watch sent another letter to Meta to inform the company of the campaign and solicit its perspective.
Human Rights Watch and other humanitarian organizations assert that social media companies have a responsibility to respect human rights, including the rights to nondiscrimination, privacy, and freedom of expression. They should also identify and address human rights impacts arising from their services, including by providing meaningful access to remedies, and communicate the steps they take to address these impacts.
As powerful as social media companies are, governments are the primary duty bearers responsible for protecting human rights, Human Rights Watch said. Governments in the MENA region should respect and protect the rights of LGBT people instead of criminalizing their expression and targeting them online. They should introduce and enforce laws protecting people against discrimination on the grounds of sexual orientation and gender identity, including online.
Award-Winning Director Rachel Annette Helson’s Film “Good Daughter” Enters the 2025 Oscars® Race
With the 2025 Oscars® season heating up, director Rachel Annette Helson, an alumni of the 2019 SHOOT New Directors Showcase, enters the race for Best Live Action Short Film with Good Daughter, a crime drama that stars Netflix alum Samantha Sloyan. Good Daughter follows Rebecca (Sloyan), a woman who cons dementia patients by pretending to be their daughter – until the con catches up with her. The gripping narrative explores the rampant issue of financial exploitation of vulnerable seniors, and it’s personal for Helson. “Both of my Grandmothers passed away from Alzheimer’s,” she shared. “My family spent lots of time in the memory care facilities with them, but not everyone was so lucky. I saw a lot of lonely, abandoned people who had few visitors and no one by their side as they were dying. Good Daughter grapples with complex moral questions as it looks at someone who gives time to patients in their last days – but takes valuables in return. And there’s a great reveal at the end that really brings it full circle.” A huge part of the film’s success goes to lead actress Samantha Sloyan whose performance has been universally praised - and even won her the Best Actress award at Cindependent Film Festival as well as a Best Actress Nomination at Catalina Film Festival. “Samantha brought the perfect blend of humanity, humor and nuance to the role,” said Helson. “Her performance will make you laugh and punch you in the gut. She’s truly a powerhouse.” Sloyan has garnered accolades in recent years for playing characters that audiences love to hate. Most famously, she starred as Beverly Keane in the hit mini-series Midnight Mass, earning a nomination for Best Supporting Actress in a Limited Series by the... Read More