Television Spot Directs Viewers to The Hope Share, an Online Community for People in Recovery and Their Families
NEW YORK -- (SPW) --
The Partnership at Drugfree.org, a national nonprofit dedicated to finding evidence-based solutions to teen substance abuse, released today new television public service announcement (PSAs) promoting The Hope Share, an online story-sharing portal and community of support for those in recovery and their families.
An estimated 85 million people in the U.S. have been affected by addiction. The Hope Share aims to help break the stigma surrounding addiction and unite those who have been touched by the disease, giving them a place to share stories and, in turn, share hope. Now in its second year, the online community currently consists of thousands of active members.
The spot highlights true stories of people who have faced addiction. Mothers, fathers, sisters, brothers, sons and daughters all speak candidly about their own, or a loved one’s, struggle with this disease, and how their lives have changed since finding recovery. The television spot implores viewers to share their stories with The Partnership at Drugfree.org, because one person’s story of recovery can change someone else’s.
"I think it's important for people struggling with addiction and their families to share stories of recovery and to help inspire people to get and stay sober,” said director Pamela Hanson. “Having lost my 22-year-old son to addiction four years ago, I wanted to make this campaign to help raise awareness about addiction, and try to help as many people as possible understand that while this is a disease, there is hope.”
“Since its launch, The Hope Share has grown into a vibrant community of people who have courageously shared their personal struggles and triumphs, and candidly shared their paths to recovery in order to help heal and support others,” said Kristi Rowe, Director of Branding & Integrated Marketing at The Partnership at Drugfree.org. “This new PSA is a vivid reminder of the power and self-identify that comes with recovery.”
The ad was directed by Pamela Hanson, and production and editing was done by Consulate. Additional pro-bono partners included J. Walter Thompson for copywriting, graphics provided by Spontaneous and audio record and mix by Gramercy Park Studios.
To view the new television spot, visit The Partnership on YouTube. To see stories on The Hope Share or submit your own, visit drugfree.org/thehopeshare.
About The Partnership at Drugfree.org
Ninety percent of addictions start in the teenage years. The Partnership at Drugfree.org is dedicated to solving the problem of teen substance abuse. Together with experts in science, parenting and communications, the nonprofit translates research on teen behavior, addiction and treatment into useful and effective resources for both individuals and communities. Working toward a vision where all young people will be able to live their lives free of drug and alcohol abuse, The Partnership at Drugfree.org works with parents and other influencers to help them prevent and get help for drug and alcohol abuse by teens and young adults. The organization depends on donations from individuals, corporations, foundations and the public sector and is thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. If you or someone you know is struggling with drug or alcohol abuse, please call The Parents Toll-Free Helpline at 1-855-DRUGFREE.
Still from short film "Evolution," directed by Romina Schwedler, DP Alan J. Carmona.
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.
Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More