This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
Walk explores how the discrimination that transgender survivors of sexual assault face surrounding their identities can create additional barriers to seeking help. This powerful PSA seeks to shift the conversation around these issues and ensure that survivors get the care and resources they need—because at RAINN, we help all survivors.
Walk is the second PSA Scaffidi has spearheaded for RAINN. In 2019, she created Wait, which examines the experience many survivors have while waiting to receive a sexual assault forensic exam, more commonly referred to as a rape kit. Due to a shortage of forensically-trained nurses and limited information on where to find them, survivors may have to travel long distances to find the nearest sexual assault forensic examiner or wait hours for an exam. This PSA shared why it's so important for Congress to pass legislation to improve access to critical care for survivors.
“It was always my desire to create a series of films addressing these issues,” says Scaffidi. “Each film enables us to show how a collective, universal trauma can affect different individuals and groups disproportionately. With the support of SMUGGLER my desire has become a reality. Wait was the first film highlighting systemic failure in our hospital systems. Our second film in the series addresses specifically how for transgender survivors of sexual assault, their identities – and the discrimination they face surrounding those identities – often make them hesitant to seek help from police, hospitals, shelters or rape crisis centers, the very resources that are supposed to help them. With the support of fellow creatives and RAINN, we can do so much to help shift the conversations surrounding these issues and take focused and purposeful action, ensuring that survivors get the care and resources needed.”
For Walk, Scaffidi collaborated with actor and model Leyna Bloom, a transgender rights advocate. Bloom was the first openly transgender model to appear on the cover of Vogue India and has walked runways in New York and Paris.
“I was very touched by director Samantha Scaffidi’s PSA “Wait” in collaboration with RAINN. So when the call came to collaborate on the sequel, I was all in,” said Bloom. “As a survivor of sexual assault, this was a very personal project for me. I hope the film will help survivors, especially those of trans experience, not feel alone. This PSA is my poem presented to you from my lived experiences. My piece of broken heart, let it help heal something or someone.”
The aftermath of sexual violence can be frightening, difficult, and shocking for any survivor. In addition to the typical obstacles faced, transgender people face additional barriers and potential harassment because of their gender identity. This #InternationalWomensDay, RAINN wants survivors to know that we help and support survivors of all gender identities, races, sexual orientations, religions, and walks of life. We are here for everyone. Talk with one of our trained specialists on the National Sexual Assault Hotline today at 800.656.HOPE or online.rainn.org.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More