Launching in celebration of International Women’s Day (March 8), NYC-based music agency Groove Guild is releasing a new music video for Machines A.T.O.’s “Like Girls” track ft. Kali J. championing the infinite possibilities and potential of tomorrow’s most sensational successes: girls. The video features a variety of young girls unapologetically owning their unique talents and perspectives. From a girl crushing it as a horseback archer, to another rockin’ it out in a unicorn onesie and roller skates, to a toddler mastering science experiments, the video intercuts vignettes of fierce girls with lively retro neon graphics—and even features a cameo by a “legendary so iconic” female celebrity.
Created amidst the pandemic, the music video was crafted with user-generated content, punctuated with punchy graphic overlays delivering a vibrant visual aesthetic. Groove Guild tapped director David Lord, along with Nice Shoes editor Dan Suter and colorist Maria Carretero, to bring the video to life while collaborating remotely.
The catchy, energizing anthem from collective consciousness songwriting entity Machines A.T.O. features Atlanta-based artist Kali J. and was originally released in 2020 as a part of Groove Guild’s EP “Like Girls! Songs to Inspire and Empower.” Created to bring a soundtrack of empowerment for girls, Groove Guild partnered with female artists to craft a compilation of tracks that bring an element of fun to the quest to succeed and embrace trusting yourself. The final track “All That You Got” will be released later this month along with the full EP, available for streaming across all platforms.
“Like Girls” quickly garnered national attention when it was featured in-show during the 2020 Nickelodeon Kids’ Choice Awards. Currently, the song is featured in the popular Apple Music playlist “Who Runs the World,” alongside the likes of Taylor Swift, Ariana Grande, Lady Gaga and Beyoncé.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More