"Get On Up" Single and Video Produced by Grant, Kathy and Lane Petrauskas, All With Ties to the Ad Industry
Leo Burnett SVP and Creative Director Kathy Petrauskas has a few director credits to her name, this time, for a music video with hip-hop/R&B artist Butch Cassidy. Cassidy’s long-anticipated comeback song, "Get On Up", is his first solo single after a storied career of collaborations with other legendary artists like Tupac, Snoop Dogg, Ice Cube, Warren G and his late cousin, Nate Dogg. The feel-good song, produced by Grant Petrauskas, known as King Graint in the hip-hop community, is making waves in the music industry as the video reaches 300,000 views and climbing.
Behind the scenes, it was a passion project for the Petrauskas family. King Graint is Kathy’s nephew, who also writes music commercially for the ad industry. "This has been one of my most rewarding projects because I worked with my family," says King Graint.
To add to the family roster, his sister Lane, former Mullen Creative turned Skorch entrepreneur, was the Art Director and Producer, among many other roles on the project. “As a Creative by trade, I've gained a ton of respect for Producers since taking on the role for this project," says Lane. "It’s not easy."
Rounding out the do-it-all production team was DP, Kyle Sauer, who Kathy had met as an assistant DP on several McDonald’s productions. “Kyle is super-talented," says Kathy. "Everyone on the McDonald’s set knew it was just a matter of time before he would explode onto his own.”
It was a true run-and-gun operation – shot in one day and finished in less than a week. Given the song's summertime feel, they wanted to release the video before the July 4th holiday weekend.
The team notes securing permits in Long Beach as a primary hurdle. “The local police department outright rejected our request to film where Butch grew up,” recalls Lane. “The East Side has seen a lot of recent gang violence.”
Nevertheless, the team did not let the permit rejection halt production. In fact, they found a way around it – by renting a helicopter to film Butch from the air.
“After seeing the footage, we knew we had something we could entice a seasoned edit/color team with the hope that it would turn into a passion project for them as well,” says Kathy. So she tapped her longtime collaborators at the Chicago outpost of Deluxe’s Beast, Company 3, and Method Studios facility. Beast Editor Angelo Valencia and Company 3 Senior Colorist Tyler Roth worked to underscore the sunny summer look and laid-back feel using slo-mo shots and vibrant colors. Roth said, “Kathy and I worked to create a vibrant, summery palette separating the natural sand and concrete environments from the rich blues and greens. We’ve worked together for years now and I continue to enjoy the talent and energy that she brings to our projects.”
“This Petrauskas family project was something special. The music track is amazing, the footage was beautiful and Kathy fostered a very fluid and collaborative process throughout,” added Valencia. “There was a lot of heart put into this.”
Method Flame Artist Joe Madurski handled the finishing, while Head of Production Lauren Roth and Production Coordinator Tara Reeves post produced the video from start to finish.
Watch music video Get On Up" on YouTube here: https://youtu.be/U4pcXW-MU5Q
Contact:
For more information contact Kendall via email
Award-Winning Director Rachel Annette Helson’s Film “Good Daughter” Enters the 2025 Oscarsยฎ Race
With the 2025 Oscarsยฎ season heating up, director Rachel Annette Helson, an alumni of the 2019 SHOOT New Directors Showcase, enters the race for Best Live Action Short Film with Good Daughter, a crime drama that stars Netflix alum Samantha Sloyan. Good Daughterย follows Rebecca (Sloyan), a woman who cons dementia patients by pretending to be their daughter โ until the con catches up with her. The gripping narrative explores the rampant issue of financial exploitation of vulnerable seniors, and itโs personal for Helson. โBoth of my Grandmothers passed away from Alzheimerโs,โ she shared. โMy family spent lots of time in the memory care facilities with them, but not everyone was so lucky. I saw a lot of lonely, abandoned people who had few visitors and no one by their side as they were dying. Good Daughter grapples with complex moral questions as it looks at someone who gives time to patients in their last days โ but takes valuables in return. And thereโs a great reveal at the end that really brings it full circle.โ A huge part of the filmโs success goes to lead actress Samantha Sloyan whose performance has been universally praised - and even won her the Best Actress award at Cindependent Film Festival as well as a Best Actress Nomination at Catalina Film Festival. โSamantha brought the perfect blend of humanity, humor and nuance to the role,โ said Helson. โHer performance will make you laugh and punch you in the gut. Sheโs truly a powerhouse.โ Sloyan has garnered accolades in recent years for playing characters that audiences love to hate. Most famously, she starred as Beverly Keane in the hit mini-series Midnight Mass, earning a nomination for Best Supporting Actress in a Limited Series by the... Read More