New Hat is pleased to welcome additions to the production and creative departments of their thriving color house. Greg Laube joins New Hat as Executive Producer and Santiago Padilla is a key addition to the roster of talented colorists.
Greg Laube arrives with senior level experience in nearly every facet of commercial postproduction – editorial, vfx, sound, and now with New Hat – color. Beginning his career as an esteemed editor, Greg opened Laube-Roth & Associates where he edited hundreds of award-winning commercial campaigns and music videos. In 1998, Greg launched further into his bourgeoning talent for management as the owner/Partner and Executive Producer of Brass Knuckles Editorial. There, Greg led the company to expand beyond commercial editorial offerings with the launch of a highly successful entertainment division. In 2005, Greg launched his next venture as owner and Executive Producer of Venice-based editorial house The Mission before most recently applying his administrative savvy to post’s audio division as the Director of Business Development for Margarita Mix.
New Hat‘s Managing Director Marcelo Aprile notes,”From being an artist to a former AICE president and company owner, Greg brings a spectrum of decades-long experience to the role of Executive Producer. Since opening in 2008, New Hat has been on an upward trajectory because of our non-linear workflow and command of the newest digital camera formats like ALEXA and Epic. Greg understands the creative collaborations that happen in New Hat‘s color studios and is passionate about introducing our capabilities to the agencies and directors that have not yet walked through our doors. Greg is the ideal leader to have at the helm as we continue to expand.”
Also joining New Hat colorists Bob Festa, Beau Leon, Brandon Chavez, and Cory Berendzen is Santiago Padilla. Santiago immediately felt at home, having already known New Hat partners Beau Leon and Bob Festa from R!OT, where Santi was mentored as Bob’s Commercial Assistant before being promoted to Dailies Colorist. Most recently, Santiago was at Company 3 where he added feature work to his already impressive music video and commercial resume grading dailies for big-budget pictures such as Transformers 3 and X-Men: First Class.
Both Greg and Santiago echo excitement at the opportunity to join the New Hat team. Santiago will be helming the facility’s fourth Baselight-equipped studio, which supports native files as the source for extended color enhancement. Santiago elaborates, “Regardless of format, New Hat‘s Baselight workflows are technically seamless – anything in and anything out. The facility was truly created as a colorist’s dream: the calming vibe of the space, the support team of producers, and the state-of-the-art technology driven by the industry’s top colorists…these factors make grading at New Hat virtually limitless.”
About New Hat
New Hat is a non-linear style Telecine boutique operating out of a state-of-the-art Baselight-equipped facility in Santa Monica. Home of Colorists Bob Festa, Beau Leon, Brandon Chavez, Santiago Padilla and Cory Berendzen, the talented collective have collaborated with the world’s top agencies and directors to stylize some of the most-watched and award-winning projects since opening its doors in 2008. New Hat‘s strength lies in the ability to access native data from the latest camera formats as the source for enhanced digital color correction, thereby offering the absolute best in technology and talent for commercial, television, music video, documentary and feature films. www.newhat.tv