Lola Lott, charlieuniformtango president/executive producer, announced the company has completed a new :60 commercial for Dallas-based The Richards Group client Fruit of the Loom. It’s a music parody featuring the Fruit of the Loom guys singing a new ballad “Comfortably.”
The charlieuniformtango team included Mary Alice Butler, executive producer, Jack Waldrip, vice president/senior editor, Alex Campos, assistant editor, Joey Waldrip, special effects editor, David Hannah, special effects supervisor/3D designer, Russell Smith, audio engineer.
Leading filmmaking business magazine, SHOOT, selected “Comfortably” as the "Top Spot of the Week" in their August 20 issue. And, the ballad takes the number five slot in this summer’s quarterly SHOOT Top Ten Spot Tracks Chart.
“This time around it felt right to do a big rock anthem for the modern man,” The Richards Group creative director/copywriter Ron Henderson said of the latest music video parody—directed by Klaus Obermeyer of Aero Film, Santa Monica, Calif. The process began with Henderson penning the song’s lyrics, which aim to “let all men know that whoever they are and whatever they wear, Fruit of the Loom has everything they need.”
“Are you boxers, are you briefs?” the song begins, ultimately promising, “I won’t leave you bare in your search for underwear.” Regular Fruit of the Loom collaborators Roger and Scott Wojahn of Wojahn Bros Music, Santa Monica, set the lyrics to music. Once the shoot wrapped, Henderson and Walker worked with editor Jack Waldrip of Dallas’ charlieuniformtango to cut “Comfortably.” “To be honest, it came together really quickly,” Henderson said, adding, “What wasn’t captured in-camera, and was the more challenging part, was adding the extra clothesline and billowing underwear in the post process.”
“Comfortably” is currently playing in movie theaters and on television, and the music video can also be seen at http://www.fruit.com. MP3 songs can also be downloaded at that site.
Credits
Client: Fruit of the Loom
Agency: The Richards Group, Dallas
Ron Henderson, creative director/copywriter; Dennis Walker, creative
director/art director; Sheri Cartwright, producer.
Production Company: Aero Film
Klaus Obermeyer, director; Bill Ahrens, DP; Lance O’Connor, exec producer;
Rob Helphand, head of production.
Editorial: charlieuniformtango
The charlieuniformtango team included Mary Alice Butler, executive producer,
Jack Waldrip, vice president/senior editor, Alex Campos, assistant editor,
Joey Waldrip, special effects editor, David Hannah, special effects
supervisor/3D designer, Russell Smith, audio engineer:
Postproduction: Company 3 Los Angeles
Stefan Sonnenfeld, colorist.
Music: Wojahn Bros. Music
Scott and Roger Wojahn, composers; Dara Norris, exec producer.
Audio: charlieuniformtango
Russell Smith, mixer.
Principal Actors: Rad Daily, Wayne Wilderson, Richard Horvitz, Gene
Steichen, Rachellr Wood, Brandon Quinn.
About the charlieuniformtango team
Lola Lott serves as president/executive producer and Jack Waldrip as vice president/senior editor. The team includes director Jeremy Bartel, visual effects artists Dave Laird and Joey Waldrip; graphics designer David Slack; operations manager/special effects designer David Hannah; audio engineers Russell Smith and Jake Kluge; senior editor Jack Waldrip; editors, Deedle LaCour, Justin Wilson, and James Rayburn. Executive producers Lola Lott, Mary Alice Butler, senior producer Jeff Elmore. Austin executive producers Michele Tongate and Ron Rendon, Austin editors Staci Le Van, Travis Aitken, and Andrea Mendoza, and Matt Ludwick audio engineer. Digital Production Executive Creative Director Matt Manroe. General contact: rep Perry Tongate, www.charlietango.com.
