Branding/Marketing agency Omelet, production company Foundation Content, and Director James Lipetzky have teamed up to jointly produce “License to Operate,” a feature-length documentary film about former gang members who are working together to eliminate gang violence and restore peace in their communities. The new documentary is an outgrowth of the production of a promotional video shot earlier this year for non-profit “A Better LA” by Omelet, Foundation, and Lipetzky.nnThe filmmakers recently launched a Kickstarter campaign to raise funds for post-production services and music licensing fees, as powerful and relevant music tracks will help tell the story. With principal photography wrapped, the filmmakers plan to finish the documentary by mid-October; the expected running time of “License to Operate” is 90-minutes. Please see: nhttp://www.kickstarter.com/projects/1220803833/license-to-operate nn
nnShot over the summer of 2013, “LTO: License to Operate” is a feature-length documentary film about former gang members in Los Angeles who have come together on a mission to stop the violence they were once part of. These men have earned a “license to operate,” based on their histories as leaders in their respective gangs. This status now empowers them to negotiate on behalf of the community, resolve conflicts, and pursue efforts to limit retaliation killings. The “LTO” filmmakers followed these men throughout LA for the entire summer of 2013, capturing their struggles as they work every day to stop violence, save lives, and rebuild a sense of hope in their communities.nnBranding, marketing, and entertainment company Omelet and production company Foundation Content were first introduced to the men profiled in “LTO” while shooting a promotional video for non-profit “A Better LA,” an organization founded by Seattle Seahawks coach Pete Carroll, which promotes peace and prosperity in inner-city Los Angeles through community-based solutions. The filmmakers felt that the profoundly moving LTO story demanded to be told on a larger scale.nnDirector James Lipetzky said, “As a filmmaker, I care about telling the story of human lives – what makes people tick, why we do certain things. While shooting the video for ‘A Better LA’ earlier this year, I realized we were in the middle of a real story that was truly transformative, and ripe with positive change.”n”The stakes have become tragically high with inner city gang-related crime in Los Angeles,” added Omelet Studio Producers Steven Amato and Michael Wallen. “Thanks in part to the efforts of the men depicted in our film, the murder rate in Los Angeles has been on a steady decline, recently hitting a twenty-year low.”nPrincipal photography was funded by Omelet and a group of private investors. Barking Owl Sound and Music Supervisor Michael Gross are currently providing audio/sound design to the film.nn
nnProject CreditsnOmeletnProducers and Omelet Creative Leads: Steven Amato, President and Chief Content Officer; Mike Wallen, EVP Content and DevelopmentnExecutive Producer: Don Kurz, Chairman and CEO nnFoundation ContentnExecutive Producer from Foundation Content: Samantha Hart nDirector: James Lipetzky nAssociate Producers: Stacy Paris and Matthew GoodhuennAbout Director James LipetzkynDirector James Lipetzky, a co-founder of Foundation Content, has recently helmed projects for such major clients as Sony, Microsoft and 3M. Over the course of his career as a noted editor, James has worked with esteemed filmmakers such as Errol Morris, Zak Snyder and Vadim Perlma
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Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More