New Antics, a technology-driven provider of interactive video advertising solutions for brands, publishers and online retailers introduces PayRoll®, an innovative new way for content creators and advertisers to add additional functionality to their videos, maximizing their returns and opening new video revenue streams through e-commerce.
“The current online video advertising model is based on the limitations of the TV experience,” says CJ Bruce, Managing Director at New Antics. “Today’s technology allows for a more interactive and symbiotic relationship between content creators, viewers and advertisers and it’s time to take advantage of that.”
Based on proprietary, patent-pending technology, PayRoll is an interactive video overlay that allows for fully customizable user interactions during video playback. Viewers can enter contact information, get additional product information, fill out surveys, enter contests, make secure product purchases, subscribe to email lists and interact with video content like never before. All interactions transpire directly on the video content in a secure environment without taking viewers to another site.
Built in HTML5, PayRoll provides maximum compatibility on mobile, tablet, desktop and connected TV’s, and works with the top video players and ad networks. Plus, PayRoll stays with videos when they are shared for driving social commerce and data capture so advertisers and publishers can collect customer information, generate leads and drive sales on blogs and other sites as well.
CJ continued, “Standard pre-roll ads focus on generating impressions, and when a user engages, they are taken to another website. The addition of PayRoll gives users more control, advertisers a higher ROI and allows publishers to keep viewers on their sites for longer periods of time.”
About NEW ANTICS
Founded in 2011, New Antics is an advertising technology company providing interactive video advertising solutions for advertisers, publishers and online retailers. New Antics, a privately held company, is headquartered in the heart of Hollywood, Calif. For more information or a demo of PayRoll, visit www.newantics.com, call 323.468-5191, or email info@newantics.com.
