Brand-building production company Impossible has just completed the extensive task of creating, producing and delivering the College Football graphics package for NBC Sports Network. Some 42 different elements, including an open, teases, tool kits, lower thirds, rejoin elements and sponsor elements, were produced from scratch. The package, which launched with the network’s new season of College Football coverage on September 8, is earning the network’s praises as well as football fans’ raves.nnnn”This package represents the latest installment of the continuing rollout of the Network’s stable of properties, with College Football having a very high profile,” said Wade Echer, Senior Manager Network Graphics, NBC Sports Network. “The challenge was to take the Network’s signature look and motion aesthetic and bring it successfully to a new sport—a challenge Impossible met on all levels and in a quick turnaround time. The breadth of this package will take us through the entire college football season while further establishing the NBC Sports Network brand in the marketplace.”nn”The College Football project marked our first formal collaboration with NBC Sports Network,” said Joel Pilger, president and founder, Impossible. “Knowing we had to get it done fast and done right—period, our team drew on creativity, agility and expertise to deliver an impressive graphics package right on time to launch the 2012/2013 season.”n nUsing After Effects and Cinema 4D, Impossible‘s team delivered an extensive graphics package including a 3D college football stadium, customizable for team and sponsor crowd colors (this was the living environment used in majority of all elements); NBCSN College Football logo build and animation, which runs during the open to each game and is used in a variety of transitions and bumps; lower third tease elements, customizable for scores, players, coaches and teams; and team and player front ends, which are full-screen customizable graphics showcased in the 3D living stadium environment.n nProject CreditsnClient: NBC Sports NetworknProduction Company: ImpossiblenPresident: Joel PilgernCreative Directors: Andrew McGuire, Brian EloenProducers: Julie Morrandez, Cara SturgisnCollaborators: Hector Espinosa, Ed Rhine/Freed, Michael Delaney, Shawn Astrom, Josh Thiel, Derek Superville, John Brisnehan, Kevin LiottinnAbout NBC Sports NetworknNBC Sports Network is the 24/7 cable platform for NBC Sports’ rich heritage of unmatched storytelling, best-in-class production and utilizing broad promotion to make big events bigger. Now in more than 79 million homes, NBC Sports Network serves sports fans by airing coverage of the Olympic Games and Trials as well as the National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, major college football and basketball, and horse racing surrounding the Triple Crown, among other events. The network’s original programming, such as Costas Tonight, NFL Turning Point and NBC SportsTalk, exemplifies NBC Sports’ ability to tell stories and provide meaningful, relevant content. The network is also home to the best outdoor programming on television. NBC Sports Network, which prides itself on serving sports fans across multiple platforms, is distributed via cable, satellite and telco operators throughout the United States.nnAbout ImpossiblenImpossible produces moving images that move audiences. The creative production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible‘s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor Priority PR 310-954-1375
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More