Brand-building production company Impossible has just completed the extensive task of creating, producing and delivering the College Football graphics package for NBC Sports Network. Some 42 different elements, including an open, teases, tool kits, lower thirds, rejoin elements and sponsor elements, were produced from scratch. The package, which launched with the network’s new season of College Football coverage on September 8, is earning the network’s praises as well as football fans’ raves.nnnn”This package represents the latest installment of the continuing rollout of the Network’s stable of properties, with College Football having a very high profile,” said Wade Echer, Senior Manager Network Graphics, NBC Sports Network. “The challenge was to take the Network’s signature look and motion aesthetic and bring it successfully to a new sport—a challenge Impossible met on all levels and in a quick turnaround time. The breadth of this package will take us through the entire college football season while further establishing the NBC Sports Network brand in the marketplace.”nn”The College Football project marked our first formal collaboration with NBC Sports Network,” said Joel Pilger, president and founder, Impossible. “Knowing we had to get it done fast and done right—period, our team drew on creativity, agility and expertise to deliver an impressive graphics package right on time to launch the 2012/2013 season.”n nUsing After Effects and Cinema 4D, Impossible‘s team delivered an extensive graphics package including a 3D college football stadium, customizable for team and sponsor crowd colors (this was the living environment used in majority of all elements); NBCSN College Football logo build and animation, which runs during the open to each game and is used in a variety of transitions and bumps; lower third tease elements, customizable for scores, players, coaches and teams; and team and player front ends, which are full-screen customizable graphics showcased in the 3D living stadium environment.n nProject CreditsnClient: NBC Sports NetworknProduction Company: ImpossiblenPresident: Joel PilgernCreative Directors: Andrew McGuire, Brian EloenProducers: Julie Morrandez, Cara SturgisnCollaborators: Hector Espinosa, Ed Rhine/Freed, Michael Delaney, Shawn Astrom, Josh Thiel, Derek Superville, John Brisnehan, Kevin LiottinnAbout NBC Sports NetworknNBC Sports Network is the 24/7 cable platform for NBC Sports’ rich heritage of unmatched storytelling, best-in-class production and utilizing broad promotion to make big events bigger. Now in more than 79 million homes, NBC Sports Network serves sports fans by airing coverage of the Olympic Games and Trials as well as the National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, major college football and basketball, and horse racing surrounding the Triple Crown, among other events. The network’s original programming, such as Costas Tonight, NFL Turning Point and NBC SportsTalk, exemplifies NBC Sports’ ability to tell stories and provide meaningful, relevant content. The network is also home to the best outdoor programming on television. NBC Sports Network, which prides itself on serving sports fans across multiple platforms, is distributed via cable, satellite and telco operators throughout the United States.nnAbout ImpossiblenImpossible produces moving images that move audiences. The creative production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible‘s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor Priority PR 310-954-1375
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More