Brand-building production company Impossible has just completed the extensive task of creating, producing and delivering the College Football graphics package for NBC Sports Network. Some 42 different elements, including an open, teases, tool kits, lower thirds, rejoin elements and sponsor elements, were produced from scratch. The package, which launched with the network’s new season of College Football coverage on September 8, is earning the network’s praises as well as football fans’ raves.nnnn”This package represents the latest installment of the continuing rollout of the Network’s stable of properties, with College Football having a very high profile,” said Wade Echer, Senior Manager Network Graphics, NBC Sports Network. “The challenge was to take the Network’s signature look and motion aesthetic and bring it successfully to a new sport—a challenge Impossible met on all levels and in a quick turnaround time. The breadth of this package will take us through the entire college football season while further establishing the NBC Sports Network brand in the marketplace.”nn”The College Football project marked our first formal collaboration with NBC Sports Network,” said Joel Pilger, president and founder, Impossible. “Knowing we had to get it done fast and done right—period, our team drew on creativity, agility and expertise to deliver an impressive graphics package right on time to launch the 2012/2013 season.”n nUsing After Effects and Cinema 4D, Impossible‘s team delivered an extensive graphics package including a 3D college football stadium, customizable for team and sponsor crowd colors (this was the living environment used in majority of all elements); NBCSN College Football logo build and animation, which runs during the open to each game and is used in a variety of transitions and bumps; lower third tease elements, customizable for scores, players, coaches and teams; and team and player front ends, which are full-screen customizable graphics showcased in the 3D living stadium environment.n nProject CreditsnClient: NBC Sports NetworknProduction Company: ImpossiblenPresident: Joel PilgernCreative Directors: Andrew McGuire, Brian EloenProducers: Julie Morrandez, Cara SturgisnCollaborators: Hector Espinosa, Ed Rhine/Freed, Michael Delaney, Shawn Astrom, Josh Thiel, Derek Superville, John Brisnehan, Kevin LiottinnAbout NBC Sports NetworknNBC Sports Network is the 24/7 cable platform for NBC Sports’ rich heritage of unmatched storytelling, best-in-class production and utilizing broad promotion to make big events bigger. Now in more than 79 million homes, NBC Sports Network serves sports fans by airing coverage of the Olympic Games and Trials as well as the National Hockey League (NHL), Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, major college football and basketball, and horse racing surrounding the Triple Crown, among other events. The network’s original programming, such as Costas Tonight, NFL Turning Point and NBC SportsTalk, exemplifies NBC Sports’ ability to tell stories and provide meaningful, relevant content. The network is also home to the best outdoor programming on television. NBC Sports Network, which prides itself on serving sports fans across multiple platforms, is distributed via cable, satellite and telco operators throughout the United States.nnAbout ImpossiblenImpossible produces moving images that move audiences. The creative production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible‘s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
Jeff Pryor Priority PR 310-954-1375
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More