NBC News Marketing and New York/San Francisco-based content creation/production company BODEGA took home a Daytime Creative Arts Emmy® Award for “Outstanding Promotional Announcement” for their work on “Today Show: ROKERTHON 2.” The promo spot was directed by NBC’s Jose Antonio Prat, produced by BODEGA, edited by Northern Lights’ Glenn Conte, with graphics by Mr. Wonderful and audio by SuperExploder. The promo, viewed HERE, adopts a cinematic trailer style to show Today Show weather anchor Al Roker taking a grassroots approach to securing the Guinness World’s Record title for the fastest time ever reporting the weather from all 50 U.S. states.

Screenwork Credits

Client: NBC

Director/Creative Director: Jose Antonio Prat
VP of Creative: Alonso Davila
VP of Brand Marketing: Marianne Raphael
Senior Director of Advertising Production: Adam Kessler
Writer/Producer: Jennifer Kaas
Production Manager: Elizabeth Roth

Production Company: BODEGA

Executive Producer: Clint Goldman
Producer: Tom Nifenecker
DP: Gonzalo Amat
1st AD: Jeff Lazar

Editorial: Northern Lights

Editor: Glenn Conte
Smoke/Lustre Artist: Chris Hengeveld

Audio: SuperExploder

Sound Designer/Mixer: Ted Gannon

Sr. Producer: Meredith Nazzaro