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    NBA Star Robin Lopez Creates Godzilla Tribute Film in ArtClass-Produced Campaign Directed by Shaun Collings For ESPN CreativeWorks

    By RACONTEURUpdated:No Comments5571 Views
    NBA Star Robin Lopez creates a Godzilla tribute film in the form of Robzilla in this ArtClass-produced campaign directed by Shaun Collings for ESPN CreativeWorks.
    LOS ANGELES -- (SPW) --

    A whimsical what-if shows NBA superstar Robin Lopez chasing his dream of making a Godzilla tribute film in a new campaign created by ESPN CreativeWorks. Produced by ArtClass and directed by Shaun Collings, a longtime collaborator of the agency, “Robzilla: King of the Mascots” ingeniously connects the worlds of pro basketball and blockbuster monster movies.

    Forged by giants of their respective fields – Robin Lopez and Godzilla (literally!), Warner Brothers and ESPN, ArtClass and Shaun Collings – the co-branded films broadcasting on ESPN and ABC herald the highly anticipated release of “Godzilla: King of the Monsters” on May 31.

    Fun and funny, with its own bit of cinematic flair, the spots portray Chicago Bulls player Robin Lopez as a Godzilla super-fan and aspiring filmmaker. Robin’s journey to create his movie “Robzilla: King of the Mascots” features hilarious cameos from ESPN anchors and NBA mascots, and even Robin’s brother Brook.

    In the first clip, Robin finds inspiration in his favorite franchise as he storyboards at the director’s desk. The second film offers a glimpse into Robin’s creative process (and diva-like behavior), before film three takes us into the editing suite with the reveal of Robin’s finished film trailer. From flagrant plagiarism, to micro-managing the on-screen performances of NBA mascots – Lopez’s portrayal of a passionate yet clueless movie-maker provides a glaring example of what happens when someone doesn't stick to their day job.

    “Robin’s performance was essential to the success of the shoot,” says Collings. “Once he stepped on set, he completely owned the character and brought such a clever nuance to the delivery. The dynamics between Robin and Brook added yet another element of playfulness to the concept.”

    With the production experts at ArtClass on board, all the footage was filmed in one day, then handed off to editor James Boger to divide into three installments. On working with the ESPN CreativeWorks team yet again, Collings says, “There’s a built-in trust, which makes each project super collaborative from the beginning. ESPN has great creative instincts, and they absolutely nailed it by casting Robin Lopez. The result is a shoot where everyone was laughing and high-fiving at the end.”


    ESPN "Robzilla" – Teaser: https://youtu.be/kwF94KBgBw0


    ESPN "Robzilla" – BTS: https://youtu.be/14g8MrAh2vE


    ESPN "Robzilla" – Robins' Office: https://youtu.be/sB6ekdneXCs

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    Olia Ougrik
    Partner / Director of Public Relations
    Raconteur
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    Allison Wagner
    Publicist
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    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:GodzillaESPN CreativeWorksRobin LopezRobzillaArtClass



    Lord Danger Director Parker Seaman Cooks Up A New Social Media Spot For Kraft Mac And Cheese

    Tuesday, December 17, 2024
    From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.

    Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok). “Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.” Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft. “Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.” About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials,... Read More

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