Nathy Aviram is joining McCann Erickson New York as EVP, Director of Integrated Production, effective immediately. An award-winning producer and content director, his career includes high profile roles at TBWA/Chiat/Day NY and Y&R NY. In his new role, reporting to Sean Bryan and Tom Murphy, Chief Creative Officers of the agency, he is responsible for overseeing broadcast /digital production for McCann NY’s portfolio of clients, including Verizon, L’Oreal, Jose Cuervo, General Mills, MasterCard and Weight Watchers.
“Nathy loves to roll up his sleeves, solve problems, and figure out how to get great stuff done, which has made him one of the best integrated production leaders in the business,” said Bryan. Added Murphy, “Nathy’s track record and work speak for themselves. We’re thrilled that he is joining our team.”
After starting his career as an Assistant Director in the NY indie film community, Nathy moved to JWT, then to NY’s TWBA/Chiat/Day where he spent ten years producing some of the world’s most awarded and iconic advertising, including Absolut Films, one of the first examples of integrated branded content, as well as the original Skittles and Starburst campaigns. In 2006 he was named Producer of the Year by Boards magazine.
In 2008 he moved to Y&R as co-Executive Director of Content Production and over the next four years was a key part of that agency’s creative turn-around, including capturing the Art Directors Club’s Agency of the Year honors and becoming runner-up Agency of the Year at Cannes. In addition to his head of production responsibilities, Nathy added EP of YREntertainment, creating a 12 episode docu-series that ran nationally on Fox Sports Net for Cellular South and won AICP and One Show Entertainment honors, among others.
About McCann Erickson
McCann Erickson New York (www.mccannny.com) is the flagship office of McCann Erickson Worldwide (www.mccann.com) with operations in over 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing company also comprised of MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
