Nathy Aviram is joining McCann Erickson New York as EVP, Director of Integrated Production, effective immediately. An award-winning producer and content director, his career includes high profile roles at TBWA/Chiat/Day NY and Y&R NY. In his new role, reporting to Sean Bryan and Tom Murphy, Chief Creative Officers of the agency, he is responsible for overseeing broadcast /digital production for McCann NY’s portfolio of clients, including Verizon, L’Oreal, Jose Cuervo, General Mills, MasterCard and Weight Watchers.
“Nathy loves to roll up his sleeves, solve problems, and figure out how to get great stuff done, which has made him one of the best integrated production leaders in the business,” said Bryan. Added Murphy, “Nathy’s track record and work speak for themselves. We’re thrilled that he is joining our team.”
After starting his career as an Assistant Director in the NY indie film community, Nathy moved to JWT, then to NY’s TWBA/Chiat/Day where he spent ten years producing some of the world’s most awarded and iconic advertising, including Absolut Films, one of the first examples of integrated branded content, as well as the original Skittles and Starburst campaigns. In 2006 he was named Producer of the Year by Boards magazine.
In 2008 he moved to Y&R as co-Executive Director of Content Production and over the next four years was a key part of that agency’s creative turn-around, including capturing the Art Directors Club’s Agency of the Year honors and becoming runner-up Agency of the Year at Cannes. In addition to his head of production responsibilities, Nathy added EP of YREntertainment, creating a 12 episode docu-series that ran nationally on Fox Sports Net for Cellular South and won AICP and One Show Entertainment honors, among others.
About McCann Erickson
McCann Erickson New York (www.mccannny.com) is the flagship office of McCann Erickson Worldwide (www.mccann.com) with operations in over 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing company also comprised of MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
Susan Irwin McCann Erickson Contact Susan via email 646-865-3004
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More