- Thursday, Jun. 12, 2014
Just in time for Father’s Day, The Napoleon Group has created a cool retro-flavored 2D digital short for Alamo Drafthouse Cinema and Time Warner Cable’s ClickedIn.com marketing service.
Showcased at ClickedIn.com/Alamo and shown in four San Antonio, Texas, Drafthouse theaters, the 30-second 2D digital short employs 1960s-inspired art and illustration created by Napoleon’s in-house art studio to promote a special Father’s Day movie pass gift package. Napoleon’s own VP/Creative Director Ken Kresge, an accomplished voice-over artist, supplies the narration. The overall look and feel evokes the classic movie theater aesthetic adopted by the Drafthouse brand and featured in many of the company’s witty and irreverent promotional shorts.
“This is a perfect example of the Napoleon art studio’s ability to create art in any style—from cartoon to realistic, from classic to new and contemporary,” says Art Studio Manager Scott Stein. “In this case, we were given an art reference with a loose, linear Mad Men aesthetic. Napoleon artist Al Evcimen was able to perfectly match the vintage look and add a slightly modern twist.”
“As always, the team at Napoleon took the concept and not only produced it but added to it from every creative vantage point—art, audio, V/O, animation and editing,” says Christian Bock, Creative Director, Time Warner Cable Media. “We were under a tight deadline for a new integrated campaign for key client Alamo Drafthouse. I needed a spot produced soup-to-nuts as well as custom retro illustrations for the commercial and the digital components. I couldn’t be happier with the results of go-to shop Napoleon. They are truly a creative partner and not just a production house.”
Bock was also pleased with Napoleon’s custom project pipeline.
“Everything from the account management to the creative went super smooth, on-time (early actually) and within budget. I have worked with many shops over the years and always recommend Napoleon as my top pick. Everyone has the same winning can-do attitude and the work is second to none. Thank you for a great Father’s Day spot that the client loves and is receiving awesome social buzz from consumers. The results don’t lie. A better story and ultimately higher metrics.”
The Napoleon Group
Art. Craft. Ingenuity. Those are the deliverables that distinguish The Napoleon Group and the reasons creative thinkers and innovative brands trust us to instill impact and performance in their previsualization and test advertising.
Drawing on an evolving portfolio of specialized services and styles—animatics, cinematics, live production, art, audio, 3D VFX/motion graphics—Napoleon fashions captivating experiences that spark consumer curiosity, inspire brand loyalty and fuel product sales. In short, we provide deeper consumer insights and consistently higher test scores by creating customized content that connects, compels and converts.
Founded in 1985, The Napoleon Group is a full-service previz and post-production
company with a legacy of unrivaled authority and an eye firmly focused on the future. Seizing an opportunity for growth and expansion in 2013, Napoleon moved to New York's nexus of creativity and technology, the vibrant Flatiron District, and created a dream studio—a one-of-a-kind, more than 14,000-square-foot contemporary office and facility on two floors that's perfectly suited to the changing nature of the advertising business.
The new project-centric space features a 12-camera Vicon Bonita motion-capture system, a spacious green-screen stage and custom-built edit and audio suites that combine comfort with a stylish efficiency, all seamlessly tied together with state-of-the-art infrastructure. The studio boasts an open-air workspace for 40-plus animators, editors, designers, illustrators, modelers, compositors, scripters, character artists, motion-graphics artists, producers and creative directors that facilitates creative synergy among staff and clients alike and inspires our savvy storytellers to greater heights.
For industry-leading talent, a collaborative culture and a facility designed to exhilarate, agencies seeking a truly creative partnership know where to turn: The Napoleon Group.