The MPEG Industry Forum (MPEGIF), today announced a full-day Master Class at NAB2008 in Las Vegas on Sunday, April 13, 2008, titled “The New Television Experience”.
Organized in conjunction with the National Association of Broadcasters (NAB), this special event will explore how new technologies are changing the way digital multimedia is created, compressed, delivered and monetized. Business and technology leaders will share their experiences and unique industry insights at this year’s Master Class featuring keynote speakers from Yahoo, The Open IPTV Forum, T-Com, and MobiTV. The keynote speakers will be joined by panelists comprising operators and other leading technology pioneers and industry analysts such as IBM, Turner, Fastweb, Telekom Austria, Thomson, Nagravision, Harmonic, Motorola, IPTV Americas, Amino, Latens, MRG, NXVision and the University of Applied Sciences Berlin.
This MPEGIF Master Class will provide information to help organizations from all sectors make important decisions with service operators, who have been adopting new video technologies over recent years, sharing their experiences to date.
MPEGIF follows a unique conference concept of providing a mélange of top class keynotes and panels paired with interactive discussion with Q&A focusing on precise information exchange and knowledge transfer. This MPEGIF Master Class will be held between 10am and 5pm, with the Roundtable Panel topics for this “must-attend” including:
–How Tomorrow’s TV might look … Differences & Progress
–Enabling Technology … Status Report
–Show Me the Money … Business Models & ROI
–The Role of Internet Television
–MPEGIF will also provide an update of the Forum’s work in developing and promoting open MPEG standards and the MPEGIF Logo Qualification Program.
For more information on the current agenda please go to: http://www.mpegif.org/exhibitions/NAB2008/agenda07.php.
“The new Television experience requires that we learn from the success of the Internet and indeed the continuing progress and evolution of technology,” said Sebastian Moeritz, President of MPEGIF and CEO of dicas. “Our industry is set to adopt a much more sophisticated perspective through, for example, the increased availability of more personal, intuitively selectable content and the provision of relevant and transactional targeted advertising. Content will always be king and in this context only a consumer-driven business model with all paramount interests of consumers taken care of can ensure recurring and transactional revenues paired with maximum retention of customers. Our MPEGIF Master Class is an ideal platform to exchange views and thoughts on these topics.”
“The industry has been undergoing a massive change in direction and MPEGIF has changed in step with this,” said David Price, Vice President of MPEGIF and at Harmonic Inc. “Questions about codecs have long been put to rest replaced now by significant questions about business models and overall ecosystems and the MPEGIF Master Classes reflect this shift in emphasis and are attracting panelists from operators with real experience in these next generation video delivery models.”
Attendees can register online for the MPEGIF Master Class for a fee of $295 for NAB members and $325 for non-members at http://www.nabshow.com/2008/conferences/mpegif.asp.
The MPEG Industry Forum is also hosting a networking party at the Harley-Davidson Café on Tuesday, April 15 from 7:00 – 11:00 p.m. This networking event will be the perfect place to enjoy wonderful food and drinks, meet the speakers from the MPEGIF Master Class and relax with clients and colleagues.
About NAB2008
NAB2008 will take place April 11 – 17, 2008 in Las Vegas (exhibits open April 14). It is the world’s largest electronic media show covering the development, delivery and management of professional video and audio content across all media. Complete NAB2008 details are available at www.nabshow.com.
About MPEGIF
The MPEG Industry Forum (www.mpegif.org), the world’s largest advocacy group for MPEG technologies, represents more than 40 international companies and organizations from diverse industries and promotes the adoption of MPEG standards. MPEGIF, founded in 2000, has played a significant role in facilitating the widespread adoption and deployment of MPEG-4 AVC/H.264 as the industry’s standard video compression technology powering next generation television and most mainstream content delivery and consumption applications including packaged media. MPEGIF, serves as a single point of information on technology, products and services for these standards, offers interoperability testing, a conformance program, marketing activities and is present at international trade shows and conferences.
MPEGIF is runs the MPEGIF Logo Qualification Program, which is designed to help guide interoperability among products and technology. The program, is based on a self-certification process, is free of charge and open to all companies using MPEG technology. Qualified products have the right to display the MP4 Qualification Mark and have their status recognized in their documentation, literature, and advertising. Participants also have their product listed in the MPEGIF Product Directory (http://logo.mpegif.org).
MPEGIF is managed by Association Management Solutions: www.amsl.com.
