Team Detroit recently called on Hollywood-based music house Musikvergnuegen to contribute to Ford’s new “Summer Spectacular” campaign, which was directed by Prologue Pictures.n nMusikvergnuegen, led by CCO/Composer Walter Werzowa and Composer John Luker, helmed the original music and sound design for the entire 15-spot package of “Blockbuster Deals” presented by Ford, which also included various cut-down versions, combinations and Hispanic versions.n nAn entertaining homage to every major Hollywood film genre, the trailer-style spots promote Ford’s 2013 fleet of top-selling models. Musikvergnuegen scored equally inspired music for each genre-driven spot (one per model), from superhero and apocalypse-style action flicks, to quirky comedy, horror and drama. The campaign launched on TV and online in July.n nEach spot drops viewers right into the action with highly entertaining “movie scenes” cut to an unmistakable trailer with a production caliber that makes viewers double take upon realizing it is a Ford commercial.n n”Our mission for the Summer Spectacular campaign was to have every spot feel like a real Hollywood blockbuster movie trailer,” says Michael Priebe, Team Detroit Creative Director. “That’s why we went to Musikvergnuegen, because they do this every day. The music tracks give the commercials a bigger-than-life feeling that grabs the viewer’s attention from the first scene. It was a fantastic experience to see Musikvergnkuegen giving the same enthusiasm and attention to :30 second TV spots as they would to real Hollywood movie trailers.”nn
nTo view Ford’s new “Summer Spectacular” campaign, please visit here.nnThe spoof nature of the campaign called on Musikvergnuegen‘s real-life movie marketing expertise in the sound realm, focusing on authentic timing and soundscapes attributed to world-class blockbusters. Classic blockbusters such as “Independence Day,” “Close Encounters of the Third Kind,” “Fast & Furious” and more became research material for the music within the trailers.n n”We’ve known the guys from Prologue for more than a decade now, so we’ve built a lot of trust and understanding with each other,” says Werzowa. “They came to us with rock solid ideas that offered us an enormous amount of fun and creative flexibility to explore musically and sonically. This campaign is much more than TV commercials; we took a movie marketing approach and made the spots feel just like real trailers.”n nMusikvergnuegen worked closely with Prologue from the project’s outset, completing a bulk of the work in three weeks. They began by reviewing the storyboards and temp scores that Prologue provided as a jumping off point. One of the biggest challenges, they say, was quickly communicating both the concepts and inspirations behind each genre, while also making sure the music production quality reflected the marquee action Prologue scripted and shot.n n”We created huge orchestras and huge sound palettes so the audience would believe it was a real movie they hadn’t heard about,” explains Luker. “We wanted to trick them in the first few moments. The inherent challenge was it had to feel like the footage was culled from a
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More