Broadcast design & animation studio motion504 recently envisioned a comical 2D-animated sponsor reel for the Provincetown International Film Festival, which runs from June 19th through 23rd in Provincetown, Massachusetts.n nThis year marks a rebrand for the festival, which is celebrating its 15th anniversary, with a new logo and visual identity created by Minneapolis-based branding agency Ultra Creative.n nThe sponsor reel places the 2D-illustrated wading bird logo front and center, as he appears in recognizable scenarios from both well known and more-obscure movies from such filmmakers as Quentin Tarantino, Darren Aronofsky, John Waters and Mary Harron. From donning the black suit from “Reservoir Dogs” to a pink tutu from “Black Swan,” the bird cheekily captures the attitude of each film. The piece concludes with the festival tagline, “Filmmaking on the Edge,” and thanks its generous sponsors and supporters.n n
nTo view work online click here.n n”We were impressed with motion504‘s previous sponsor reel work,” says Andrew Peterson, Director of Programming for Provincetown International Film Festival. “Festival sponsor reels are notoriously boring, and they turned it into an entertaining piece of art. We wanted a spot that would spark conversations on the street. motion504 came up with these quick vignettes and great transitions that reflect each filmmaker’s sensibilities. We all just fell in love with their idea. They were so easy and fun to work with; from our end, they created magic. You find something new every time you watch it.” n nFor motion504, there were a number of initial tactical discussions with Ultra Creative to ensure the animated bird maintained integrity with the 2D print bird. Because the 2D mascot had no facial expressions, motion504 Creative Director Scott Wenner had to find creative ways to express the bird’s personality and movements for each storyline.n n”With the unveiling of the festival rebrand this year, it will be the first time that people have seen the bird mascot,” says Wenner. “We needed a gag to introduce the irreverent personality of the bird to the audience. Using him as a dressed-up set piece and putting him into different situations of known movies was the best way to go. Each vignette not only had to be strong visually, but also had to work with the overall flow. We tried to find a balance between the filmmakers featured and the individuals who have been big supporters of the festival itself. The festival entrusted us with a lot of creative freedom, so we’re grateful for the opportunity to run with our ideas.”n nMusic for the trailer was composed by Los Angeles-based composer Barbara Cohen, whose jazzy score effectively mirrors the multiple vignettes. Minneapolis-based BWN Music provided a rich sound design, which works in tandem with the music to reflect each filmmaker’s personality.n n”I’m always amazed at how much great music and sound design can enhance and transform the work that we do,” concludes Eric Mueller, motion504 Executive Producer. “Barbara and BWN were able to create distinct flavors for each of the filmmakers’ vignettes, and yet the whole piece blends together into a delicious whole.”n nOften called a “mini-Cannes,” the Provincetown International Film Festival opens on June 19th with “Lovelace” starring Amanda Seyfried and Peter Sarsgaard. For mor
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More