On The Heels Of Memorable Campaigns Like “All About Early,” “Waking Up My Day” And “Everywhere I Go,” The World Leader In Sonic Branding Presents “Morning Ready”
Stephen Arnold Music, the World Leader in Sonic Branding®, has announced the launch of “Morning Ready.” Previous morning image campaigns from Stephen Arnold Music, which include “All About Early,” “Waking Up My Day” and “Everywhere I Go,” have enjoyed success in more than 100 markets. “Morning Ready,” the latest in this popular series, provides local stations with a cost-effective marketing toolkit to maximize their morning promotions.
The “Morning Ready” package includes Full Song/60s/30s/20s/15s/10s and IDs. At the heart of the market-exclusive campaign are two upbeat morning anthems, filled with memorable vocal hooks, rhythmic guitars and an inspirational groove that propels viewers into their ideal morning. There are male and female vocal versions, with custom lyrics available upon request.
“Morning Ready” was designed to help stations grow viewership and generate additional revenue during this competitive and critical news daypart.
Created by Stephen Arnold Music’s elite songwriting talent, “Morning Ready” has the style and feel of popular hit music. Written in the spirit of a crossover album track, the lyrics have broad appeal (“When I need to know what's happening / I've got you everywhere that I am / I wake up and I love the way you start me / I'm morning ready”). Together with the positive music, the result is a motivational morning anthem – ideal for matching up with local images and personalities.
As the World Leader in Sonic Branding, “Morning Ready” builds on what Stephen Arnold Music does best, with work central to the identity of such clients as CNN, Fox, ESPN, AXS TV, CCTV and local stations in 75% of all US TV markets. Each of Stephen Arnold Music’s image campaigns applies their deep experience of supporting hundreds of local stations with fresh marketing solutions that save them time, while also contributing to their bottom line.
“Audiences look to their local TV stations for critical information most in the morning,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “Morning routines depend on the traffic, weather, and breaking news from their favorite morning show. ‘Morning Ready’ is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”
Experience “Morning Ready” at www.stephenarnoldmusic.com/morningready.
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, digital media outlets, production companies and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
ALIBI Tunes Up For The Holidays With New Production Music
It’s official. The annual mad scramble has begun. With promotion underway for another holiday season, ALIBI Music is at the ready with festive new production music. Dropping just in time for quick-turnaround trailers,...
M3 Creative To Present Special Creative Directors Session “The Ultimate Secrets Revealed” During the 2019 Promax Conference in Los Angeles
What are the secrets to getting brand work from networks? M3 Creative, a multi-award winning production company and creative content studio, will host a special session...
2C Earns a Company-Best 24 Finalist Nods in The 2019 Promax Awards
Marking a record-breaking year, 2C Creative (“2C”) has earned 24 finalist nods in the 2019 Promax Awards. The creative agency has 7 nominations in the Promax Global Excellence Awards and 17 nominations in the...
Clever Crest Brand Integration Takes Shark Week To The Dentist… Literally
What do you get when you cross a leading oral health brand with the biggest TV event of the summer? For Crest and Discovery Channel, the answer is one rather unusual trip to the dentist, Shark Week style. In this clever, new...
Friends of Mine Completes Extensive, Nearly Year-Long Graphics Package for DIRECTV Latin America:
Emmy Award® - winning design and branding studio Friends of Mine (FOM) has completed an extensive, nearly year-long graphics package assignment for...
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More