- Tuesday, Apr. 7, 2015
A moving new :60 commercial from Susan G. Komen portrays the exact moment the fight against breast cancer becomes personal. “Do Something Huge” from Dallas-based agency Slingshot, offers a glimpse into the lives of those who are learning or have recently learned of a loved one’s diagnosis.
Created to promote The Komen 3-Day, the spot illustrates the initial feelings of helplessness that ultimately compel so many to walk 20 miles a day for three days straight. Editor Deedle Lacour of charlieuniformtango brings a heartbreaking intensity and emotional resolve to the spot, in hopes of inspiring others to go the greatest distance in the fight against breast cancer.
Learn more about the “Susan G. Komen 3-Day” here: http://www.the3day.org/site/PageServer
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