Mode Project received a Gold Award at the 2010 PromaxBDA North American Design Awards for their 2-minute film: “David Plouffe: The Art of The Possible.” DDB tapped Mode Project to create an opening title sequence which preceded Barack Obama’s campaign manager David Plouffe, at a DDB-sponsored lecture for the 2009 Cannes Lions International Advertising Festival.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters. As Mode Project founder Colin Carter explains: "It was exciting for us to be able to summarize Obama’s historic campaign in a creative, cinematic way and we’re honored to receive this award.”
DDB Presents: David Plouffe “The Art of the Possible” from Mode Project on Vimeo.
About Mode Project
Mode Project creates animation, live action and digital content for agencies, brands and advertisers. Mode Project was one of the main creative partners to the historic Obama Presidential campaign, overseeing the development of the Obama logo and producing more than 200 broadcast commercials and additional digital content during the course of the election. The advertising and marketing campaign for Obama’s presidential run was honored with two top prizes at the 2009 Cannes Lions International Advertising Festival: The Titanium Grand Prix and the Integrated Grand Prix awards. www.modeproject.com