Mode Project, a Chicago-based design and production studio, has produced a new short film that explores the region’s opportunities to create revenue and jobs by boosting local food production. The project, titled “Planning for A Sustainable Local Food System,” was developed for design studio Thirst and its client, the Chicago Metropolitan Agency for Planning (CMAP). nnThe film illustrates the movement of food from farm to table, featuring interviews with local farmers, impassioned consumers and the restaurateurs who serve them. The colorful documentary-style footage is juxtaposed with 3D animated text transitions that enhance the rich visuals of the story.nnMode Project and Thirst, a Chicago design collaborative, developed the concept together, with Mode Project handling creative editorial and motion graphics sequences, while Thirst directed and designed the video.nnnView a 60-second trailer here for “Planning for A Sustainable Local Food System,” or view the full five-minute program here.nnThe fllm’s release comes at a time when local and sustainable food practices are garnering increasing interest across the country. The web content piece addresses a number of harsh realities: only 6% of the produce sold in Illinois is grown in state, and more than $26 billion in food revenue leaves the region each year.n n”According to recent surveys, 75% of Americans care whether their food is grown locally,” explains Jason Navota, CMAP principal planner. “By increasing local food production, metropolitan Chicago could create over 5,000 jobs and generate $6.5 billion a year in economic activity. We encourage people to voice support for local food production and together, we can make an impact.”nn”We’re proud to work side by side with Thirst to raise awareness for such an important cause”, said Mode Project Principal and Creative Director Colin Carter. “The beautiful opening and transition graphics they designed help bring the story to life and communicate CMAP’s vision.” nnMode Project also collaborated with Thirst founder and owner, Rick Valicenti, on “One Boy’s Story,” a PSA for the non-profit, Court Appointed Special Advocates (CASA). The PSA won two Emmy awards from the National Academy of Television Arts & Sciences, Chicago / Midwest Chapter.nnCreditsnConcept: Thirst + Mode ProjectnDirection + Design: ThirstnEditorial + Animation: Mode ProjectnCinematography: Dave Burk © Hedrich BlessingnnAbout Mode ProjectnMode Project creates distinctive content for the advertising, marketing and entertainment industries. The Mode team offers concept development and creative services for broadcast and digital media, including production, design, animation, editorial, and finishing. Recognition for Mode Project includes Cannes Lions Titanium and Integrated Grand Prix awards, New York Festivals World Medals, and Promax/BDA North American Design Awards. www.modeproject.comnnAbout ThirstnThirst is a firm devoted to art with function and serves a collection of clients whose refined and enlightened design sensibilities yield rewards in the experience of creation. Our passion for design and embrace of new technologies make for a dynamic union of imagery and inspiration. Thirst’s strategic and creative versatility continues to lead the discourse and pursue the elusive ideals of intelligence, fashion and real human presence within today’s world of communication. www.3st.com
Mia Wicklund Mode Project Contact Mia via email 312/951-5424
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More