Chicago production studio Mode Project has won the “Best Super Short” Film Award at the Second Annual Chicago Food Film Festival. Mode’s film, which documents the sights and sounds of Chicago boutique doughnut seller http://thedoughnutvault.tumblr.com.>The Doughnut Vault, premiered in front of a sold-out crowd at Intelligentsia Roasting Works on Chicago’s near west side on November 19th. Guests enjoyed fresh Doughnut Vault doughnuts while the film was playing in what the festival terms “a multi-sensory full-bodied experience.” The weekend-long festival attracted foodies and film enthusiasts alike and guests were invited to “taste what you see on the screen.” nnMode Project director/editor Brooks Ruyle became interested in the tiny cash-only doughnut shop after he noticed they were sold-out within an hour every morning. “As film makers, we’re always looking for stories which can be artfully told,” said Ruyle. “After seeing the festival’s call for entries we knew http://thedoughnutvault.tumblr.com.>The Doughnut Vault would be a perfect subject.” In order to become embedded with the doughnut makers, Ruyle used a lightweight DSLR camera, taking advantage of the camera’s excellent low-light capability. “Mode Project captured the essence of what we create at http://thedoughnutvault.tumblr.com.>The Doughnut Vault in a beautiful and stylized way,” according to Doughnut Vault owner Brendan Sodikoff. “I love that no one describes how the doughnuts taste in the film, yet by the end the viewer is craving what they’ve seen. It’s a perfect invitation to sample our doughnuts.” nn
http://thedoughnutvault.tumblr.com.>The Doughnut Vault from Mode Project on Vimeo.
nPresented in association with The James Beard Foundation and benefiting The Good Food Project, the Food Film Festival is the brainchild of George Motz, the NYC-based documentary filmmaker behind the award-winning Hamburger America film and book, along with co-creator chef Harry Hawk. 21 films were screened in the competition and the panel of judges included Chicago Tribune writer-columnist Rick Kogan, Chef Michael Kornick of Chicago’s acclaimed MK, and WTTW’s Chief Operating Officer Greg Cameron. “Mode Project is proud to have played a part in making the festival a success… it was a one-of-a-kind event and we’re already thinking about next year,” said director Ruyle.nnCreditsnProduction Company: Mode Project nCreative Editorial and Finishing: Mode ProjectnnAbout Mode ProjectnMode Project is an award-winning production company which creates distinctive viewer experiences for the advertising, marketing and entertainment industries. Our filmmakers, designers, animators and editors provide concept-through-delivery for all platforms including television, film, online, mobile and events. We work on a project basis with any company, any size, seeking to adopt new ways of doing business to achieve results-driven, cost-effective solutions for the digital era. As a creative partner to the Obama for America Media Team, Mode Project received the Cannes Lions Titanium Grand Prix and the Integrated Grand Prix awards. www.modeproject.com nnAbout http://thedoughnutvault.tumblr.com.>The Doughnut Vaultnhttp://thedoughnutvault.tumblr.com.>The Doughnut Vault serves up piping-hot, fat and delicious doughnuts… Tuesday – Friday starting at 8:30am until sold out. And Saturdays from 9:30am until sold out. http://thedoughnutvault.tumblr.com.nnAbout the Chicago Food Film FestivalnProduced in association with the James Beard Foundation and benefiting the Good Food Project, the Chicago Food Film Festival returned for the 2nd year in a row. Born in New York City, the Food Film Festival series is the largest of its kind in the world and the only event where.guests watch food films and then are served film foods… often right in their seats. The Food Film Festival came to Chicago in November of 2011, only 1 month after wrapping a week of sold out events in New York City. Get full details for the Food Film Festival here.
