MobiWERX, the latest tool from leading indoor location services provider WirelessWERX, incorporates a secure, opt-in content delivery and campaign management system for marketers seeking to reach consumers through location-based mobile ad campaigns. The MobiWERX system will launch during AdTech San Francisco, April 20-21, 2010. Meetings are available by appointment in Moscone Meeting Room MR3, Hall D.
MobiWERX provides advertising agencies and marketing divisions with a secure, networked Bluetooth platform for location aware marketing campaigns. Campaign managers can set up and change mobile ad promotions on the fly and conduct multiple-location campaigns. Accurate, real-time reporting allows instant access to campaign results; maximizing dynamic content management features. A demonstration of the system will be running in Meeting Room MR3.
“MobiWERX will transform location-based mobile ad campaigns,” said Jim Ashley Jr, CTO of WirelessWERX, the creator of MobiWERX. “The end-user’s privacy is of paramount importance to us. Our platform offers multiple engagement models including campaign-specific branded handset apps to ensure contextual non-invasive opt-in participation.”
MobiWERX has three key components: a Bluetooth Node System for location-specific connectivity between the handset and Secure Data Server that receives and processes promotion requests from individual nodes; and a Web Console enabling real-time media management.
The MobiWERX system has customizable package options with configurations to suit campaigns of any size. For full pricing details; to arrange a demonstration; or to schedule a meeting during AdTech, Contact Marc Fernandez, VP Business Development: +1-323-893-7932 or contact Marc via email.
About MobiWERX
The app-based MobiWERX system delivers opt-in, contextually relevant, location-based media to Bluetooth enabled mobile handsets; providing marketers and advertisers with endless possibilities for mobile campaigns that can be managed and updated on the fly via MobiWERX‘s networked content delivery platform. MobiWERX is a business unit of WirelessWERX, the leader in indoor location services, and leverages the WirelessWERX robust public safety platform SiteWERX; a tested and proven technology which provides real-time precise in-building location information to public security and emergency services. Visit www.mobiwerx.com for more details.
