The 40th annual <a href="http://www.mobiusawards.com.>Mobius Awards international advertising competition has nominated 37 entries for its Best of Show Shortlist. Agencies in Germany lead with 13 nominations; others came from UK, France, Spain, Amsterdam, Australia and U.S. The 2010 competition awarded 56 First Place Golden Statuettes, 63 Second Place Certificates for Outstanding Creativity, and one Student Award. Entries came from 33 countries. Winners will be announced January 25, 2011.
Nominees by medium are:
Brochure/Book
— “Seemed like a Good Idea at the Time,” self-promotional booklet from Williams Murray Hamm, London;
— “Audio Annual Report” for client Bang & Olufsen, from Serviceplan, Munich.
Direct
— “Undeliverable Letter,” by Demner, Merlicek & Bergmann, Vienna for Media Agency – Media 1;
— “Jetueunami.com/ikillafriend.com,” BETC Euro RSCG, Paris for 13ème RUE – cable network channel;
— “Frankfurt Food Bank – Trojan Bottles,” from Leo Burnett Frankfurt for Frankfurt Food Bank;
— “The Cannibal Restaurant,” by Serviceplan.
New Media
— “Sun Sound,” Three Drunk Monkeys, Sydney, ;
— “Jetueunami.com/ikillafriend.com,” BETC Euro RSCG, Paris, for 13ème RUE-Cable Network Channel;
— “Hugo Boss In-taxi Interactive Icon,” by Touchmedia, Shanghai.
Online
— “Hidden Heroes,” from Grimm Gallun Holtappels, Hamburg, for Vitra Design Museum;
— “Jetueunami.com/ikillafriend.com,” BETC Euro RSCG;
— “IKEA Unbox the Banner,” Grabarz & Partner, Hamburg;
— “Lego Signs,” Serviceplan, for Lego Clubs.
Outdoor
— “Sun Sound,” Three Drunk Monkeys, Sydney;
— “CNN Go Beyond Borders,” Heimat, Berlin; for CNN International;
— “Frankfurt Food Bank – Trojan Bottles,” Leo Burnett Frankfurt;
— “Bus,” by Leo Burnett CO SRL, Milan, for ING Direct.
Package Design
— “Coca-Cola 2010 Winter Olympics Packaging & Premiums,” Turner Duckworth, San Francisco;
— “Inish Turk Beg – Seafood Range, Bacon Range,” Coley Porter Bell, London;
— “Summer Palace, Beijing,” from Chi Mei Fine Art Ltd., Taiwan, for Chi Mei Museum
— “Coca-Cola Summer 2010 Packaging,” Turner Duckworth;
— “Miracle Whip” Redesign, Turner Duckworth, London and San Francisco offices, for Kraft.
Print
— “Fine Cell Work Logo, Fine Cell Work Swing Tag, Fine Cell Work Christmas Invite,” The Partners, London;
— “Colmar Brunton,” Elmwood, Leeds, for Colmar Brunton
— “Digital_Links Logo, Collateral 1-4,” The Partners, London.
Radio
— “Go Longer,” Betriebskultur, Stuttgart, for Billy Boy Special Contour Condoms;
— “Lost Takeover, Lost Takeover,” Canvas Media (Global Radio), London, for “Lost” TV Series Season 6.
Cinema/In-Flight
— “BMW Flash Projection,” Serviceplan , Munich, for BMW Motorrad;
— “Tick,” BETC Euro RSCG, Paris, for Chanel +;
— “IPhone,” BETC Euro RSCG, Paris;
— “Light,” Demner, Merlicek & Bergmann, Vienna, for Moemax Furniture Stores;
— “The Infinite House,” Heimat, Berlin, for DIY / Home Improvement Stores.
Television
— “Faces,” Heimat, Berlin, DIY / Home Improvement Stores;
— “Children’s Medical Center Campaign,” Duck Studios, Los Angeles, for Children’s Medical Center;
— “The Greatest Operas of all Time Campaign,” Kolle Rebbe, Hamburg, for ZDF Theater channel;
— “The Stickiest Ad in the World,” Serviceplan, Munich, for UHU power glue;
— “Mini Countryman Flow,” bsur agency, Amsterdam.
For more information, visit www.mobiusawards.com.
