The 43rd annual International Mobius Awards advertising competition has selected 31 Best of Show Nominees. Several entrants had multiple nominations.
Heimat Werbeagentur GmbH, Berlin, was nominated in Branded Content/Entertainment and in Integrated Campaigns for "All Eyes On S4," a live video camera promotion of the Samsung S4 smartphone and in Integrated Campaigns for "The Hornbach Hammer," describing how 7,000 limited edition hammers were manufactured in six months from the armored steel of a Czech BMP-1 surplus tank. Heimat’s "And What Will Remain of You," a Hornbach Home Improvement Superstores hymn to the lasting nature of the home improvement project, was nominated in Cinema/InFlight.
Havas Worldwide Amsterdam received nominations in Branded Content and in Public/Media Relations for "Tweetphony," an 8-hour live concert consisting of 33 compositions sent by Tweet to encourage donations to the Dutch Metropole Orchestra. The estimated public relations value was one million euros. Havas Worldwide Dusseldorf was nominated in Direct for "Frozen Cinema," in which movie theaters in Dusseldorf were cooled down and blankets distributed to bring to mind how it feels to be homeless during winter. Havas Worldwide Paris, Puteaux, received a nomination in Print for its "Architecture Museum Paris" campaign that depicted the museum as art, chiseled from a single block of stone.
BETC/Paris was nominated in Cinema/InFlight for "Whisper," a commercial promoting the Young Director Award, and in Integrated Campaigns and Television for "Baby & Me," a rejuvenation of Evian bottled water's "Live Young" campaign. The agency’s “Unlock a Woman” for Ni Putes Ni Soumises feminist movement was nominated in Public/Media Relations.
Leo Burnett Frankfurt received a nomination in Direct for "Wailing Walls Against Injustice" in which smartphone QR codes and URLs were used to educate about Amnesty International's clients and to build a petition to government officials. Twitter and Facebook also helped enlarge the campaign. A second nomination was received in Direct by the Frankfurt agency for "The Wet Grip Experience," which analogized the wet road performance of Goodyear Tires by a rubber tire sternwheeler steamboat plying a river. Leo Burnett Melbourne was nominated in both Direct and Public/Media Relations for "Volunteer To Promote Volunteering," for SEEK, one of Australia's largest job search websites.
Droga5 Australia, Sydney, received a BOS nomination in Direct for "Stories for Every Journey," 10 custom-written books for the pleasure of Platinum One Frequent Flyers on Qantas Airlines.
In Brochure/Book, Williams Murray Hamm, London, was nominated for "Flowers Book," done for Syngenta Crop Protection. Hornall Anderson, Seattle, celebrated 30 years of design and discovery with "Happy Accidents Book." Also nominated was "Dorma the Access," from Dentsu McGarry Bowen GmbH, Dusseldorf, promoting Dorma's line of automatic doors and electronic access controls.
Pixelpark/Elephant Seven, Berlin, was nominated in New Media for "Treezer Planting a Tree With an iPhone" for The Foundation for Forest Companies. Also nominated in New Media was Abby Norm, Stockholm, for "Photoshop Live-Street Retouch Prank," in which viewers are startled to see their modified images in a street-level monitor.
Webb deVlam, London, received a nomination in Package Design for "Bombay Sapphire Electro" which used electrically-stimulated inks on containers to attract travelers' attention, a first in the spirits arena. Also nominated in this medium were:
BrandOpus, London, for "Twining Signature Blends" in which pyramid-shaped tea bags are housed in a presentation box that includes a tea tidy and explanatory brochure.
Wallace Church, New York, for "WC 2012 Gift Vodka: CHILL"
Springetts Brand Design Consultants, London, for "Williamson Tea Elephant Caddies," 20- or 40-bag tins containing Kenyan, Earl Grey and English Breakfast leaf.
HBO Home Entertainment, New York, for "Game of Thrones Collector’s Edition DVD Set."
A nomination in Print went to AIS, London, for "I Wish My Son Had Cancer," done for Harrison's Fund, London. This startling advertisement in its execution by AIS caught all Britain's attention to be educated about Duchenne Muscular Dystrophy, which is both untreatable and unsurvivable, which led an English father to say he wished his son had cancer because there would be treatments and options available to him.
In Television, Quad Productions, Clichy, France, was nominated for "The Legend of Shalimar," which promotes Guerlain's iconic fragrance. Blinder, Dublin, received a nomination for "Stupid Little Bitch," done for the Irish Society For the Prevention of Cruelty To Children, and The Gang Films, Paris, received a nomination for "The Sailor," promoting the house of Jean Paul Gaultier's new men's fragrance, Kokorico.
All nominees also earned First Place Mobius Awards. The overall competition awarded 45 First Place Mobius Award Golden Statuettes, 55 Second Place Certificates for Outstanding Creativity, and two Student Awards. Entries came from 23 countries. Find more information and videos at www.mobiusawards.com.
