First Privacy Policy of Its Kind Address Core Privacy Issues of Many Mobile Apps
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of the MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications, for public comment.
“These new privacy policy guidelines fill an urgent need for all companies doing business in the mobile marketing industry. The guidelines are intended to provide ways to give the mobile application developer with clear and transparent policy language that can be quickly and completely understood by the consumer,” said MMA Global CEO Greg Stuart. “Today’s release is the first in series of privacy policy guidelines that the MMA will create with the input of industry leaders across the mobile ecosystem.”
The guidelines address key issues including:
· Annotated guidance on core privacy principles and consumer-friendly language for developers to consider using.
· Ways to inform users on how data is obtained and used
· Guidance on security and confidentiality of information
Privacy policies are an important consumer disclosure tool for app developers; not meant to be a one-size-fits-all document and should be customized to fit the needs of each company and each jurisdiction. The MMA urges app developers to consult with their legal counsel when adapting these guidelines for their purposes.
“Having a privacy policy is a good first step, compliance and supporting processes are also very important,” said Alan Chapell, Co-chair of the MMA Privacy & Advocacy Committee. “With more than 58% of U.S. mobile users worried that their data can be easily accessed by others, a privacy policy that helps establish and maintain consumer trust is absolutely essential.”
The MMA Mobile Application Privacy Policy was created by the MMA Privacy & Advocacy Committee — co-chaired by Alan Chapell, President of Chapell & Associates, and Fran Maier, President of TRUSTe — in response to the massive upsurge in mobile app popularity among smartphone users and mobile marketers. There are now billions of apps downloaded per year; as of June 2011, over 425,000 individual apps were available via the Apple App Store and more than 200,000 were available for Android devices.
Members of the mobile marketing industry (marketers, app developers, media companies, advertising agencies, technology enablers and other) are encouraged to read the proposed guidelines and submit comments on the MMA website <a href="www.mmaglobal.com.MMA_Mobile_Application_Privacy_Policy_18Oct2011.pdf”>www.mmaglobal.com.MMA_Mobile_Application_Privacy_Policy_18Oct2011.pdf. After the comment period closes on Friday, November 18, 2011 the feedback will be reviewed and the privacy policy guidelines will be finalized and released.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
Evan Tamura Global Results Communications (949) 872-8631 Contact Evan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More