Venice, CA-based visual effects studio The Mission converts an undernourished, beardless geek into the paragon of manliness in a comical new :30 “I Will Live Forever” for Old Spice out of Wieden+Kennedy, Worldwide. The spot demonstrates how deodorant-doubling-as-motivational-tape not only encourages, but also grows muscles, beards and generally elevates milksops to demigods. nnThe Mission teams up with Wieden+Kennedy and Biscuit Filmworks director Tim Godsall for another round of Old Spice—the last collaboration being the hilarious “I Can Do Anything.” nn
nnOne of the heaviest visual effects challenges of the spot was the extensive face replacement on the progressively aging Olympic athlete. Without motion control camera work as an option, Creative Director Rob Trent tackled the match move task with meticulous timing and blocking techniques. Once the performance was replicated as closely as possible, The Mission carefully tracked, and rotoscoped the face actor’s head onto the skinny body of the actor filmed on set.nnTrent and on-set VFX Supervisor Michael Gibson worked closely with the production team to ensure they captured the footage necessary for the desired effects. For the horse race featured in “I Can Do Anything,” The Mission integrated footage shot in multiple passes on two cameras, adding layers that enabled them to build the pack of racing horses. To create the image of the man running with the jockey on his back, the jockey was shot on green screen on the back of a stunt actor and then later merged with the layer of the hero actor running on the track. For the hero running, the originally shot footage of the actor running on a treadmill in front of a green screen was swapped for test footage of the actor actually running on the track to better match speeds. Notes Trent, “It is always fun when, in the moment, you get to be a bit more inventive about accomplishing a particular effect. It makes the project more exciting.”n n”I Will Live Forever” opens on a needle-thin man at a swim meet, listening to a motivational tape in an Old Spice deodorant canister Walkman. The man dives into the pool as he repeats “I will make it to the big championship. I will win all of the first place medals and most of the other ones.” He wins, exiting the pool with a neck-full of medals, muscles and a beard to rival Paul Bunyan’s. Next, he repeats, “I will cure all the world problems,” as he turns a ‘world problems’ chart right-side-up, accompanied by a super, “Everything fine now.” He then repeats from his coffin, “I will die a hero… but I will live forever with my line of premium table crackers.” We close on a table cracker commercial starring a boy who grows a beard instantly after taking one bite. “It’s golden!!!” declares a super. The spot closes on Old Spice’s Champion line, the tag, “Believe in your smell,” and the P&G and Olympic logos declaring P&G a worldwide partner. nnAdditionally, The Mission handled graphic replacements for the medals featured, secondary color correction, rig removal and beauty work.nnCreditsnClient: Old SpicenTitle: “I Will Live Forever” :30nAirdate: Currently airingnAgency: Wieden+Kennedy, WorldwidenManagement Supervisor: Michael DaltonnAccount Supervisor: Diana GonzaleznCreative Director: Jason BagleynCreative Director: Craig AllennAgency Producer: Jeff SelisnArt Director: Max StinsonnCopywriter: Jason KrehernProduction Company: Biscuit Filmworks, LAnDirector: Tim GodsallnExecutive Producer: Holly VeganVFX/Animation: The Mission, Venice, CAnCreative Director: Rob TrentnExecutive Producer: Michael PardeenOn Set Supervisor: Michael GibsonnFlame: Max Harris, Katrina Salicrup, Colleen SmithnVFX Producer: Diana ChengnnAbout The MissionnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.nnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.nnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.
Contact:
Virginia Scripps Press Kitchen PR 310-392-6682
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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