Venice-based visual effects studio The Mission celebrates its first anniversary with three remarkable Super Bowl XLVI spots, two breaking :30s for Bridgestone Tires and a :90 for Samsung, as well as new work for Coke/NASCAR, and a remarkable, all-CG spec :30 for MINI. nn"It’s been a great affirmation to be entrusted with so much great work in our first year," says the Mission EP/Co-Founder Michael Pardee. "We are really proud of the quality of our recent projects, some of which had challenging time frames."nnThese campaigns cap an inaugural year of outstanding work for The Mission since its debut Chevy spot aired during last year’s Super Bowl XLV. At a time when many post and VFX companies are struggling in a sluggish economy, the company’s rapid success story is particularly compelling.nnCoke/NASCAR “Tease" stands out with its seamless VFX and visualization of ‘heat.’ Ironically, Wieden + Kennedy and Coke’s directive was to capture the hottest day of the year and where they shot it–both in North Carolina and another, completely separate locale–it was the dead of winter. The Mission not only matched the locations and added crowds and light flashes, but visible heat as you can see in the side-by-side video. The Mission also did the color grade on "Tease," showcasing its soup-to-nuts finishing capabilities.n nThe Mission has also brought eye-popping visuals to life in a wide range of campaigns over the past year for brands as diverse as McDonald’s, Chevrolet, Hershey, T-Mobile and Nike Golf. It has also bolstered its creative ranks along the way, adding some of the top visual effects talent in the industry, including, most recently, two-time Emmy®-nominated VFX Supervisor and Flame artist Joey Brattsani.n nAlthough The Mission is a comparatively new company on the VFX scene, its founders are anything but. When EP Michael Pardee, Creative Director Rob Trent and Animation Director Piotr Karwas joined forces and opened the doors of an historic converted two story Venice compound in early 2011, they brought decades of VFX experience in both features and commercials along with a slew awards and a reputation as industry thought leaders. nnThe Mission‘s upcoming projects include more photo-real VFX work for Bridgestone, as well as campaigns for Samsung, Chevy, Dunkin Donuts and Old Spice.nnMission Studio – MINI mobius Spec CommercialnA high-powered all-CG :30, created for MINI, executed completely in-house, features a high-octane race between two sleek MINI sports cars on a futuristic raised highway.nnnnCreditsnTitle: Mission Studio – MINI mobius Speculative CommercialnVFX/Animation: The MissionnExecutive Producer: Michael PardeenDirector: Piotr KarwasnCreative Director: Rob TrentnAnimation/Lighting: Samir LyonsnLighting: David ChannLighting/FX/Compositing: Piotr Karwas nnAbout The MissionnThe Mission is a high-end visual effects boutique specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA. With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process. From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project. www.themissionstudio.com
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Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and it’s turning up everyone’s ears. That’s because the campaign’s quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots “Demo Love” and “Sexy Ear.” (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industry’s only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as ‘the loudest show in the industry.’ "The AMP Awards have always celebrated creativity in its... Read More