Venice, CA-based visual effects studio The Mission taps into the internal heat of competition in the glacial new :30 “Frozen” for Nike and Dick’s Sporting Goods out of Wieden+Kennedy, Portland, OR. The spot features a variety of impetuous athletes, fiercely battling the frozen elements to train for their respective sports. The Mission handled comprehensive VFX for the spot, including on-set supervision, color correction, extensive composite work and CG enhancements of the practical snow.nnTo heighten the crispness of the icy elements featured throughout, The Mission‘s Creative Director Rob Trent and team employed meticulous CG including an entirely CG shot with CG ice crystals comped onto a CG fence, CG mist and breath for the athletes and CG snow. Background textural elements including skylines and trees were comped in throughout the spot as well as “winterizing” a green field with a CG blanket of snow.nn nnNotes Trent, “Sitting there in the 90 degree heat of the Detroit summer and watching the athletes sweat through their 2-hour shoot windows, it was fun to imagine the transformation we would achieve in the end. Humid, green grass and sunny dusk skies would become crusty snowpacks in a cold, moody void. Careful preparation with the DP was taken so that the natural lighting was diffused enough to match the end environment.”nn”Frozen” opens on ominous rolling grey clouds and a chain-link fence with a layer of frost just beginning to crystallize. We see a Dick’s Sporting Goods bottle on the frigid grass with the water inside turning to ice. We cut to the preparatory breaths of three athletes, readying themselves for winter outdoor lacrosse, soccer and football training. The intensity of the athletes increases as the wintery elements surge around them. As we intercut between the players reaching the peak of their training ferocity, a voiceover intones, “This is not when the games are played, but it’s when the games are won.” Each of the three athletes rush the camera, cutting to a moment of darkness before we see the football player retreating into a thick sheet of falling snow. The voiceover concludes, “Nike Pro Combat Hyperwarm. Gear up with the best of Nike cold weather at Dick’s Sporting Goods.” The spot closes on the Dick’s logo and super, “Every condition. Every workout. Every game. Every season starts at Dick’s Sporting Goods.”nnCreditsnClient: Nike, Dick’s Sporting GoodsnTitle: “Frozen” :30nnAgency: Wieden+Kennedy, Portland, ORnAgency Producer: Andy MurillonCopywriter: Tom SebancnArt Director: Ken MeyernCreative Director: Guy SeesenCreative Director: Rob ThompsonnAccount Supervisor: Dave HubbardnAccount Director: Courtney NelsonnBusiness Affairs: Connery ObengnnProduction Company: Anonymous Content, Culver City, CAnDirector: Malcolm VenvillenExecutive Producer: Eric SternnEP/Production: SueEllen ClairnProducer: Karen SproulnProduction Supervisor: Marisol Aragon-HeroldnnEditorial: Joint Editorial, Portland, ORnEditor: Kyle ValentanEditorial EP: Patty BrebnernnVFX: The MissionnVFX Creative Director: Rob TrentnCG Supervisor: Piotr KarwasnVFX EP: Michael PardeenFlame: Narbeh MardirossiannFlame: Katrina SalicrupnFX: Eric RosenthalnFX: Tom LynnesnAnimator: Samir LyonsnVFX Producer: Diana ChengnnAbout The MissionnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.nnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.nnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.
Virginia Scripps Press Kitchen 310-392-6682
Quirky New Campaign For The 2025 AMP Awards For Music & Sound From TiNY Promotes Call For Entries
A new creative campaign supporting entries for the 2025 AMP Awards for Music & Sound, created by TiNY, the boutique creative agency known for bold ideas and sharp execution, has launched, and itโs turning up everyoneโs ears. Thatโs because the campaignโs quirky social videos feature talking ears (among other body parts), hilariously highlighting the often overlooked role that sound and music play in media storytelling. The first round of creative includes the spots โDemo Loveโ and โSexy Ear.โ (Watch Below) The first round of creative dropped recently on social media, with additional spots set to roll out over the next few months, all leading up to the AMP Awards ceremony scheduled for May 21, 2025, at Sony Hall in New York City. Sponsored by the Association of Music Producers, the deadline for submitting entries to the AMP Awards is March 7, 2025. AMP members entering before the early bird deadline of January 31, 2025, will qualify for a 30 percent discount on all entries. For full details on entry fees, category descriptions, and rules, visit the AMP Awards entry portal here. Despite the obstacle of having virtually no budget, TiNY delivered a laugh-out-loud campaign for the ad industryโs only non-profit, juried competition for music and sound that captures attention thanks to its clever humor and creativity -- one that bills itself, tongue in cheek, as โthe loudest show in the industry.โ "The AMP Awards have always celebrated creativity in its... Read More