Venice, CA-based The Mission elevates skateboarding to unexpected levels in the new :30 “Satellite” for Mountain Dew out of BBDO NY. The spot features a trio of Dew-amped and gutsy skaters who take to the skies to uncover the half-pipe potential in a towering satellite dish. The Mission handled VFX on the spot to enhance the perilous skateboarding adventure by creating a CG satellite, extensive matte painting, rig removal and texture and lighting work.rnrn
rnClick HERE see the spot. rnrn”Satellite” opens on three teen boys taking a Mountain Dew break post-skateboarding. The monotony is quickly broken when one of the boarders spots a hefty satellite dish atop a nearby hill. The trio scales the fence and makes their way up the ladder to the top of the dish. Taking a moment to quickly survey the stellar skateboarding conditions, they strap on their helmets and start skating the ramps of the dish’s interior. After working up a thirst, they pause for another refreshment break, sitting on the side of the satellite dish before cracking open a fresh Mountain Dew. As they enjoy their beverage, the dish adjusts its angle to receive a new signal, dramatically tipping away from the skaters. The teenagers grip onto the side for safety, suddenly fearful for their lives. But after taking a swig of his drink, one boarder regains his courage and heads back in for another round, howling with excitement. The spot closes with a bottle of Mountain Dew and the super, “Do the Dew.”rnrnCreditsrnClient: Mountain DewrnTitle: “Satellite“rnrnAgency: BBDO NYrnEVP, Senior Account Director: Tara DeVeauxrnAccount Manager: Christina LiurnEVP, Executive Creative Director: Lauren ConnollyrnEVP, Executive Creative Director: Tim BaynernCreative Director/Copywriter: Oliver HandlosrnCreative Director/Art Director: Jens WaernesrnExecutive Producer: Chris LenzrnrnProduction Company: @radical.mediarnDiector: TarsemrnExecutive Producer: Frank SchermarnExecutive Producer: Tommy TurtlernProduction Supervisor: Rebecca DeelornHead of Production: Cathy DunnrnrnVFX: The MissionrnCreative Director: Rob TrentrnExecutive Producer: Michael PardeernFlame: Brad ScottrnAnimation Director: Piotr KarwasrnAnimator: Samir LyonsrnModeler/Texturer: Raul DominguezrnRigger: Rick GrandyrnVFX Producer: Diana ChengrnEditorial: Whitehouse PostrnEditor: Ben StephensrnExecutive Producer: Lauren HertzbergrnPost Producer: Marcia WigleyrnrnAudio Post: Sonic UnionrnSound Designer/Mixer: Michael MarinellirnrnAbout The Mission rnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.rnrnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a nimble and dynamic powerhouse of a partner to deploy into your creative process.rnrnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings
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Pioneering The Visual Narrative: Bobola Oniwura’s Impact on Nollywood’s Cinematic Evolution
Nollywood is in the middle of a visual revolution, and at its core is Bobola Oniwura, the mastermind behind some of the industry’s most striking cinematic transformations. Oniwura is a pioneering colorist whose unique approach to film aesthetics has set new standards for how Nigerian stories are told on screen. From the gritty realism of King of Boys: The Return of the King to the vibrant energy of A Tribe Called Judah, Oniwura’s work has become synonymous with a new era of cinematic excellence, one where color grading is no longer an afterthought but a defining narrative tool. The film industry in Nigeria known as Nollywood has grown into one of the most prolific cinematic powerhouses in the world. Producing thousands of films annually, it ranks alongside Hollywood and Bollywood in terms of output. Once characterized by rapid, low-budget productions, Nollywood has undergone a remarkable transformation, embracing higher production values, diverse storytelling, and international recognition. The industry’s films now command global audiences, made possible by platforms like Netflix and Amazon Prime, and receiving acclaim at major festivals. This evolution has been fueled by creatives like Oniwura, who are redefining the post-production technical standards of Nigerian films. His impact extends beyond the color suite. Drawing on his background in Architecture and user experience research, Oniwura approaches color grading with an acute understanding of audience perception, crafting visual experiences that enhance storytelling, evoke emotion, and immerse viewers in the rich textures of Nigerian culture. His ability to merge technical precision with artistic intuition has positioned him as one of the most sought-after colorists in Nollywood... Read More