Venice, CA-based The Mission elevates skateboarding to unexpected levels in the new :30 “Satellite” for Mountain Dew out of BBDO NY. The spot features a trio of Dew-amped and gutsy skaters who take to the skies to uncover the half-pipe potential in a towering satellite dish. The Mission handled VFX on the spot to enhance the perilous skateboarding adventure by creating a CG satellite, extensive matte painting, rig removal and texture and lighting work.rnrn
rnClick HERE see the spot. rnrn”Satellite” opens on three teen boys taking a Mountain Dew break post-skateboarding. The monotony is quickly broken when one of the boarders spots a hefty satellite dish atop a nearby hill. The trio scales the fence and makes their way up the ladder to the top of the dish. Taking a moment to quickly survey the stellar skateboarding conditions, they strap on their helmets and start skating the ramps of the dish’s interior. After working up a thirst, they pause for another refreshment break, sitting on the side of the satellite dish before cracking open a fresh Mountain Dew. As they enjoy their beverage, the dish adjusts its angle to receive a new signal, dramatically tipping away from the skaters. The teenagers grip onto the side for safety, suddenly fearful for their lives. But after taking a swig of his drink, one boarder regains his courage and heads back in for another round, howling with excitement. The spot closes with a bottle of Mountain Dew and the super, “Do the Dew.”rnrnCreditsrnClient: Mountain DewrnTitle: “Satellite“rnrnAgency: BBDO NYrnEVP, Senior Account Director: Tara DeVeauxrnAccount Manager: Christina LiurnEVP, Executive Creative Director: Lauren ConnollyrnEVP, Executive Creative Director: Tim BaynernCreative Director/Copywriter: Oliver HandlosrnCreative Director/Art Director: Jens WaernesrnExecutive Producer: Chris LenzrnrnProduction Company: @radical.mediarnDiector: TarsemrnExecutive Producer: Frank SchermarnExecutive Producer: Tommy TurtlernProduction Supervisor: Rebecca DeelornHead of Production: Cathy DunnrnrnVFX: The MissionrnCreative Director: Rob TrentrnExecutive Producer: Michael PardeernFlame: Brad ScottrnAnimation Director: Piotr KarwasrnAnimator: Samir LyonsrnModeler/Texturer: Raul DominguezrnRigger: Rick GrandyrnVFX Producer: Diana ChengrnEditorial: Whitehouse PostrnEditor: Ben StephensrnExecutive Producer: Lauren HertzbergrnPost Producer: Marcia WigleyrnrnAudio Post: Sonic UnionrnSound Designer/Mixer: Michael MarinellirnrnAbout The Mission rnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.rnrnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a nimble and dynamic powerhouse of a partner to deploy into your creative process.rnrnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings
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Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More