Last week, Mirror Films wrapped up the Los Angeles screening series for the www.x-dance.com.>X-Dance Film Festival at the Red Bull Screening Room in Santa Monica. Showcased was the West Coast Premiere of “Lost & Found,” a new feature film from Mirror Films‘ Director Doug Walker. Co-hosting the screening was Mirror Films‘ Owner/EP Eric Barrrett, who is also the Managing Director of X-Dance.nn”Lost & Found” is the newest feature film from Director/Editor Doug Walker. In 2007, Walker found roughly 30,000 missing film negatives from the “Surfing Magazine” archive at a Pasadena swap meet. After spending one year organizing the collection, Walker reunited them with their original sources and subjects. For the last three years, Walker has been capturing stories that if not told would have been lost. The film stars: Aaron Chang, Dan Merkel, Bob Barbour, Bernie Baker, Buttons, Greg Weaver, Jock Sutherland, Rory Russell, Larry Bertlemann, Bobby Owens, Duncan Campbell and Gerry Lopez.nnnnEntering its 12th year, X-Dance is the premiere action sports film festival in the country. The mission of X-Dance is to nurture the growth of action sports filmmaking and to celebrate achievement on both sides of the camera — filmmakers and athletes alike. With roots in both the core industry as well as the mainstream, X-Dance serves as a focal point for the enormous audience living at the intersection of music, film and action sports cultures. www.x-dance.com.nnMirror Films is a creative collective of award-winning film directors, each bringing a unique sensibility to the screen. The distinctive and memorable work that Mirror Films produces is reflected in repeated commercial campaigns for top brands such as Anheuser Busch, Dove, Toyota, Target and Sony. Mirror Films‘ directors are well versed in the integrated media landscape, with a portfolio of work that extends into digital entertainment and new media. Mirror is a streamlined and efficient production company — small enough to brainstorm one-on-one, yet large enough to tap global resources. www.mirrorfilms.tv
Colleen O'Mara at Hype 323.938.8363, x103 Contact Colleen via email www.hypeworld.com
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More