Los Angeles –- Mirror Films‘ Director/DP Chris Woods collaborated with ad agency Cannonball on a new, Social Media-fueled campaign for Red Baron. Featuring Howie Mandel, the new spots show viewers who the “Real Deal” is when it comes to pizza: Red Baron. Rolling out a new spot a week for 6 weeks on Red Baron’s hugely popular Facebook page (almost 98,000 Likes!), the campaign features TV funny man Mandel popping into the homes of average American families to find a winner in the rivalry between Red Baron Pan Pizza and delivery pizza.nn
nTo view the unveiled spots online on Facebook, click here.nn”We were creating a somewhat unique combination of longer-form marketing and entertainment,” explains Cannonball Producer Garry Gassel. “The Mirror/Chris Woods team really did a great job with a process that was quite different than a normal commercial shoot.”nnUsing his signature documentary style, Mirror Films‘ Chris Woods captures the spontaneous excitement of Mandel’s visits to various homes across the country. Throughout the campaign, Mandel throws a Red Baron pizza in the oven and then orders a pizza from a local pizzeria to have the families compare and contrast the two in order to find the real deal.nnWoods was the perfect choice to shoot an unpredictable celebrity talent like Howie Mandel interacting with real people. “The challenge here was we didn’t know what was going to happen, so we made sure to have cameras every where to capture the unexpected,” explains the Director/DP. “After the first few hours of shooting, it was clear that we just had to let Howie do his thing. I didn’t want to stop rolling the cameras when Howie was interacting with the families, because you might miss something great. It was definitely shooting from the hip, and we shot way more footage than we would need. I gave Howie the parameters at the start, and just let him go. The results are hilarious, and he was great to work with.”nnShooting a campaign meant primarily for a Social Media launch had one great advantage too, for this commercial director, who also shoots documentary films. “We were able to let the scenarios play out,” comments Woods. “They were planned as 3-minute pieces, so we had more time to just try things, and weren’t limited to 30 or 60 seconds.”nnnnOther recent projects for Mirror Films‘ Director/DP Chris Woods includes a short film for legendary Hawaiian Airlines historic 80th anniversary shot in a documentary-style as a cornerstone for the company’s anniversary celebration, as well as a series of commercials via SPINMASTER for the cross-promotion of Tron: Legacy" & How To Train Your Dragon, the movie. Woods directed and DP’d commercial campaigns for Chevy, Dodge, Michelob Ultra, Budweiser and Busch Gardens. A long-time collaborator with SeaWorld, Woods worked on a series of film and media projects with the national marine mammal park throughout 2010.nnCredits:nAd Agency: CannonballnCreative Director: Brian FaussnArt Director: Josh KirknExecutive Producer: Garry GasselnnProduction Company: Mirror FilmsnDirector/DP: Chris WoodsnExecutive Producer: Eric BarrettnHead of Production: Lorraine SchreyernProducer: Alexandra LiseennEditorial Company: Coolfire Media/St. LouisnEditor: Kevin JohnsonnnAbout Director Chris WoodsnChris Woods is a Director/Cameraman who has helmed over 500 commercial campaigns for numerous national and international clients worldwide. Best known for his work in action sports and lifestyle, his credits include commercials for Chevy, Jeep, Budweiser, Corona, Toyota, VISA, Mountain Dew, Michelob, McDonald’s, Pontiac, Mattel and Hasbro. His action-oriented style has also given him the opportunity to direct and shoot several 2nd Unit feature film sequences for major motion pictures, most notably the cross-country running sequence in the Academy Award-winning “Forrest Gump,” the Moscow and aircraft carrier sequences in “The Sum Of All Fears,” the worldwide catastrophes in “The Core,” and the action sequences in the soon-to-be- released 3D thriller “Priest.” Woods has a passion for sky and is an accomplished commercial/instrument rated pilot with over 4,700 hours of flight time. He is also ranked No. 5 in the USA as a competitive sailplane pilot. Woods’ award-winning documentary entitled “Gray Eagles” tells the emotional story of the WWII Mustang ace pilot, Jim Brooks, and the reunion with the restored historic plane he thought he’d never see again. That reunion also bridged a generational gap between Brooks and his three grandchildren who never really knew of their grandfather’s accomplishments. The film has garnered over 1.5 million views on the web and has attracted interest from major studios for feature development.nnAbout Mirror FilmsnMirror Films is a Hollywood-based production company that has produced some of television’s most recognizable commercials for such clients as Anheuser Busch, Toyota, Nike, U.S. Cellular, Ford, GM, Target, Sony and many others. Mirror Film’s Owner/Executive Producer Eric Barrett has attracted a diverse and artistic roster by representing some of the brightest directorial talent of the commercial production industry. Mirror Films partners well with ad agencies and clients directly because the company’s expertise extends across key genres to include Automotive, Food, Action Sports, Lifestyle, Comedy, Beauty and Kids. Mirror Films is a streamlined and efficient production company – small enough to brainstorm one-on-one, yet big enough to tap its resources globally. The scope of work by Mirror’s Directors encompasses features, short films, live concert films and documentaries. The varied backgrounds of Mirror’s Director/DPs and Producers positions the company to pursue work based on interest. Mirror recently expanded into large-format film, wrapping production on an IMAX project this year. The Mirror Films‘ directorial roster includes Louis-Pascal Couvelaire, Bobby Espinosa, Kevin Kerslake, Greg Pritikin, Doug Walker, and Chris Woods. Mirror Films was founded in 2003. www.mirrorfilms.tv
Contact:
Colleen O'Mara at Hype 323.938.8363, x103 Contact Colleen via email www.hypeworld.com
The Light and BIEN Form Creative & Strategic Alliance
Becky Morrison from The Light & Ricardo Roberts from BIEN.
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More
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