MIJO Corporation, a North American leader in digital television and radio spot distribution, is enthusiastic to announce its acquisition of adbeast, effective September 1, 2010.
adbeast, founded in 2000, provides web-based digital asset management dedicated to the needs of the advertising industry. Made available on a software as a service (SaaS) basis, adbeast allows advertisers, agencies and production suppliers to effectively manage and coordinate the development and approval of creative materials.
Through a series of collaborative and customizable online applications, the company’s products are proven across a wide range of critical workflows including creative development, project supervision, commercial production, digital archiving, and award show management.
Joel Reitman, President and CEO of MIJO said, “With adbeast becoming an integral and dynamic service offered to our clients, we can now deepen our participation within the creative process and expand our relationships with advertisers, agencies and production suppliers. Our newly-formed pairing will provide the advertising world an unparalleled range and level of services and efficiencies.”
Steve Hancock, Founder and Principal of adbeast adds, “It is with much excitement that we join one of the most respected and progressive companies in the industry. Combining adbeast’s online tools with MIJO’s experience and resources in media management and distribution creates a collaboration platform and suite of services that can manage every aspect of the creative process – from concept to final distribution.”
adbeast will operate as a division of MIJO, retaining its staff to ensure client and service continuity, and a smooth and efficient integration into MIJO’s operations.
About MIJO
MIJO, established in 1978, is a technology-based, people-driven company. Offering an ever-expanding suite of integrated services, MIJO provides final broadcast, print and digital media materials to the Advertising, Entertainment, and Broadcast industries. The company is based in Toronto.
About adbeast
Founded in 2000 and based in Toronto, adbeast (www.adbeast.com) is a leading provider of secure online media asset management and workflow collaboration tools dedicated to the needs of the advertising and marketing communications industry.
For more information, visit MIJO.com or call 416-964-7539 or 1-800-463-MIJO (6456).
