Register

    Method Creates CG Capsule For Verizon Wireless

    By jon.silberg@company3.comUpdated:No Comments3114 Views
    NEW YORK -- (SPW) --

    Acclaimed visual effects company Method Studios recently completed work on Capsule, a new campaign from Verizon Wireless via agency mcgarrybowen and production company Believe Media promoting the MOTOROLA XOOM, a new tablet powered by the Android(tm) 3.0 (Honeycomb) operating system. The campaign, which consists of a teaser and two :30, focuses on a young man who discovers the tablet during a late night stroll down a boardwalk and then is instantly engulfed in a hovering capsule, illustrating the interactivity and the immersive experience the XOOM provides.nnMethod was involved in the campaign from the conceptual brief. "It was a true collaborative affair with the director, creatives and conceptual artists," commented Jay Lichtman, Method Executive Producer. "From the concept art stage, the design of the capsule was ever-evolving; changes to the design of the capsule’s interior, exterior, graphics and color palette were finessed all the way to delivery.nnThe campaign slogan “Grab It and It Grabs You” accurately describes Method’s experience working on the project. “From the moment we received the treatment we couldn’t wait to bring the “capsule” concept to life,” offered Method 3D Visual Effects Supervisor Andy Jones. “Being asked to create a futuristic hovering pod out of nothing borders on self-indulgence; it was a true labor of love for our team.”nnMethod provided a host of 2D and 3D services for the campaign. On the 2D front, comprehensive rotoscopy, rig removal and beauty work was done on the live-action plates. There was also seamless integration of photorealistic CG within the live-action plates and complementary optical effects. On the 3D side, modeling, texturing, lighting and rendering were provided. A photorealistic full interior was created for the capsule along with complementary "thruster" and environmental effects. The project was composited in Nuke and finished in Flame. After Effects and Photoshop were utilized to create motion graphics throughout.nn

    nnThe enthusiasm for the work was evident throughout the project, as the entire team consistently delivered results above and beyond expectations in every aspect of production. "It was an absolute pleasure working with Rory Kelleher from Believe Media and the creative team at mcgarrybowen," said Jones. "We’re tremendously grateful for the chance to collaborate with such talented individuals on the next chapter of what is quite possibly the most exhilarating ad campaign on the air today."nnCREDITSnnTitles: “Teaser,” “Software,” “Hardware”nnClient: Verizon WirelessnnAgency: mggarrybowennnCreativesnMark Koelfgen – Managing Director/Exec. Creative DirectornWarren Eakins – Executive Creative DirectornMark Abellera – Group Creative DirectornTiffany Smith – Associate Creative Director/CopywriternMichael Cannova – Associate Creative Director/Art DirectornnProductionnRoseanne Horn – Executive Director of TVPnSuzanne Crowe – Executive ProducernChad Garber – Broadcast ProducernnMusic ProductionnJerry Krenach – Director of Music ProductionnJean Scofield – Music ProducernnBelieve Media/Los AngelesnRory Kelleher – DirectornLiz Silver – Executive ProducernGary Romano – Line ProducernnNomad Editorial/New YorknTom Muldoon – EditornRay Frech – Asst. EditornCelest Gilbert – Executive ProducernAnne Vega – ProducernnMethod Studios/New YorknDoug Luka – 3D Visual Effects SupervisornAndy Jones – 3D Visual Effects SupervisornPeter Marin – 2D Visual Effects SupervisornJay Lichtman – Executive ProducernTram Le – ProducernnOriginal Music/Q DepartmentnOriginal Music by Q DepartmentnnSound Design/Trinitite StudionBrian Emrich – Sound DesignernnSound Mixing/Sonic UnionnMichael Maranelli – MixernSteve Rosen – MixernnAbout Method StudiosnBased in Los Angeles, with locations in New York and London, Method Studios is a leading post production facility providing a full range of visual effects services including conceptual design, look development, 3D animation/CGI, matte painting, compositing and finishing. Method Studios also provides an array of services to stereoscopic film productions, including the creation of stereo 3D content. Method’s sister company, Company 3, maintains a full stereoscopic color-grading suite in the same building as Method’s Los Angeles facility, most recently used for Tim Burton’s “Alice in Wonderland.” www.methodstudios.com

    Contact:

    Media: Jeremy Monsayac Contact Jeremy via email 818.260.6267

    SPW Category:Production and Post-Production Products and Services



    DWA Presents Ultimate Events, February 2025 Edition (Hybrid Special)

    Wednesday, January 29, 2025
    Image: Steve Pancrate via Pexels

    The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 7 March, the 2025 SXSW Conference & Festivals will introduce what’s next in the worlds of film, culture, music, and technology, providing rich opportunities for professionals at all levels to participate, network, and supercharge our careers. Aiming to shake up your world even sooner? Feast your eyes on these upcoming events, and step right up. Follow this link for the official info for Food Network & Cooking Channel South Beach Wine & Food Festival, running 20-23 February. February Events

    MySHOOT Profiles


    Add A Comment