- Tuesday, Oct. 23, 2018
Following the successful first season of the action-packed outdoor adventure series “Jonny Moseley’s Wildest Dreams,” Visit California and longtime agency MeringCarson are prepping for the next installment of new episodes with Moseley, according to agency Chief Creative Officer Greg Carson.
“Jonny Moseley’s Wildest Dreams showcases California’s abundance of outdoor experiences – taking viewers off the beaten path as they follow Jonny’s adventures,” said Caroline Beteta, President & CEO of Visit California. “The popularity of the series speaks to California’s epic natural beauty and Jonny’s charming and fearless personality.”
To watch “Jonny Moseley’s Wildest Dreams,” go to www.VisitCalifornia.com/Dream365TV.
MeringCarson partnered with Visit California to develop and launch the branded entertainment series featuring the Olympic Gold Medal freestyle skier and TV personality. Acting both as host and executive producer, Moseley travels around California putting life, limb and ego on the line while attempting a variety of outdoor adventures for the first time.
Episodes launched to date include: flyboarding off the coast of Catalina Island with pro-skater Bob Burnquist; slack lining in the High Sierra with Red Bull Athlete Alex Mason; extreme sailing in San Diego with Team Red Bull; white water kayaking in Forks of Salmon with Rush Sturges and Sage Donnelly; and driving cattle at the V6 Guest Ranch in Parkfield, Calif.
“We couldn't ask for a better ambassador than Jonny Moseley. Not only does he love California, he loves adventure. These episodes go beyond marketing, they are love letters to the Golden State,” Carson said.
The newest episode features Moseley facing his real life fear of heights to climb in Tahoe’s Donner Pass with climbing pioneer Kevin Jorgeson.
Production and creative credits belong to Creative Director Kerry Krasts and Associate Creative Directors Kevin Lukens and John Risser working with Manhattan Beach, Calif. production company K Films and Editor Bryan Roberts.
About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue. More information visit: visitcalifornia.com.
We Move People.Founded in 1985, MeringCarson is an advertising agency focused on brands, companies and organizations that are in the business of experiences – destinations, products, entertainment, and social movements.With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Visit California, San Diego Tourism Authority, Pebble Beach Resorts, Major League Soccer (MLS), LEGOLAND California Resort, The Islands of Tahiti, CA Speedway (NASCAR). For more information, visit MeringCarson.com.