Chicago Creative Studio Manifests Lord Thunderloin Among Other Animated Characters For Social Media Campaign
Making the best food choices is a lot harder than you might think. Enter Runtime, the next-gen nutrition provider designed to optimize performance for everyone. Looking to reach customers beyond Europe, Runtime tapped Calabash to create a series of animated shorts for the company’s social media feeds worldwide.
Runtime’s executive Tobias Batton says that the goal of the new campaign is to use animation to humorously reinforce the message that eating well will help you increase your performance and focus.
“Marketing for me is always about trying to entertain people, if I can make you laugh then I have your attention, that's 90 percent of the battle,” Batton says. “Animation is a great medium for getting the attention of certain demographics.”
Batton and Runtime took the unusual step of commissioning Calabash to create some 30 pieces of content ranging from short animations of less than 10 seconds to numerous still images. Runtime then began populating them all in their social media feeds, and like a market focus group, closely monitoring which garnered the most engagement. The ones that resonated most with their audience were expanded.
One of the winners is a character dubbed Lord Thunderloin — a jacked-up body-builder who opens a bottle of Runtime energy drink by crushing it between his huge pecs. Another popular animated short features a nerdy gamer who after a gulp of Runtime instantly transforms into a muscular Viking confidently hitting his PC.
"We know every time we hear from Tobias we're in for something wild and imaginative,” Sean Henry, Calabash Executive Producer, says. "Big corporate clients usually tend to play things safe, but Runtime is all about pushing the envelope. We had a blast seeing just how far we could push the humor, and as usual Tobias was willing to take it even further. It's always great working with people who challenge us creatively and who truly believe in the power of animation to connect with consumers.”
Batton adds, “When you cast a wide net with a lot of diverse creative it provides you with the data that shows what is actually resonating with people. We knew going in, we were probably going to only use half of what Calabash created, but that was okay. I'm a repeat Calabash customer across several companies and if they weren't great to work with I wouldn't go back to them. People really love Lord Thunderloin, which is a testament to Calabash’s work.”
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management โ with more updates on the way during the holidays!
The new feature, aptly dubbed โTeamsโ, makes it easier than ever for users to give project responsibilities to team members and clients alike. โYou can never have too many options when it comes to permission levels,โ says Jay Brooks, Simianโs Chief Technology Officer. โTeams provides a streamlined way to assign multiple users to a project at once.โ
โTeams are very powerful, but creating one is effortless,โ Brian Atton, Simianโs Chief Operating Officer explains. โSimply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.โ
โWe love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,โ shares Kellie Atton, Head of Sales at Simian. โIt feels great to get Teams out into the wild because I know itโs going to be tremendously helpful to everyone who uses itโ.
Teams is now available exclusively to Simianโs enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industryโs leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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