Right on the heels of its 2nd installment of the E! New York Fashion Week promo, a design-driven piece that continues to evolve the branding of this global event - the creative team at leftchannel unveils its newest 3D animation project: "Fred." The artistic capabilities of leftchannel's creative team, including the mastery of 3D character animation and story development, are no longer a secret. But as for Fred, he's full of them!

Leftchannel's newest 3D character has already been awarded a prestigious Regional ADDY Award. The new, animated piece is now onto the 2016 National ADDY Awards with winners announced later this spring. Fingers crossed!

Meet "Fred" here: https://vimeo.com/160158978?from=outro-embed 

"Fred" made a sneak appearance in the 2015 Holiday card for leftchannel. 

Check it out here: https://vimeo.com/149420907

Production, Animation & Motion Design Studio: leftchannel

About leftchannel
Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco's passion for fine art is a driving force behind the firm's decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel's innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design. 

To learn more about leftchannel, go to their web site: www.leftchannel.com or follow them on social media: