Company Creates New Business Model by Producing Contemporary Covers of Iconic Hits for the Ad World
MediaHorse, a Los Angeles-based music licensing and marketing firm, has placed their artist Avila’s sexy cover of Elvis Presley’s classic hit “All Shook Up” in a national campaign promoting Trojan Lubricant products. MediaHorse’s client for the three-spot campaign was New Jersey based Church & Dwight.
The three Trojan spots can be seen here, along with a download link for the song. To view the spots, please click on “watch our videos.”
As a result, Avila’s version of “All Shook Up” has been in the iTunes Top 10 (Singer/Songwriter Charts) for six consecutive weeks.
Billboard Magazine has also just mentioned this campaign as well: Click here to view.
For more info on Avila: CLICK HERE
The placement of “All Shook Up” is a result of MediaHorse having recently entered into formal arrangements with various music publishers and copyright holders. These new agreements allow MediaHorse to offer third party creative marketing services to help bring iconic songs to a whole new generation of music fans. Through its roster (and network) of both established and emerging artists, MediaHorse is currently producing contemporary versions of classic songs by such legendary artists as The Beatles, Elvis Presley, Aerosmith, Phil Collins, ZZ Top, and many others.
MediaHorse’s placement of “All Shook Up” for Trojan follows the company’s success with the Victoria’s Secret 2012 Holiday Campaign which featured Avila’s dream/pop version of the classic song “My Favorite Things” from “The Sound of Music.” To view this spot, please VISIT HERE.
About Mediahorse
Formed in Los Angeles in 2010 by Shauna Krikorian and Joe Berman, MediaHorse is a music marketing and licensing firm that specializes in the creation and placement of music across all forms of media. In addition to producing high quality music content, MediaHorse also represents a roster of both established and emerging artists from all over the globe.
Since its inception, MediaHorse has successfully placed music in dozens of television shows, trailers and advertising campaigns. The company also consults for various music publishers, creating and executing non-traditional marketing practices and strategies. For more information, please visit: www.mediahorse.net
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Contact:Media Contact: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More