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    MediaHorse Places Sexy Cover Version of Elvis Presley’s”All Shook Up” in National Campaign Promoting Trojan Lubricant Products

    By Asbury PRUpdated:No Comments2328 Views
    MediaHorse Placed a Sexy Version of "All Shook Up" in a National Campaign for Trojan.

    Company Creates New Business Model by Producing Contemporary Covers of Iconic Hits for the Ad World

    LOS ANGELES -- (SPW) --

    MediaHorse, a Los Angeles-based music licensing and marketing firm, has placed their artist Avila’s sexy cover of Elvis Presley’s classic hit “All Shook Up” in a national campaign promoting Trojan Lubricant products. MediaHorse’s client for the three-spot campaign was New Jersey based Church & Dwight.

    The three Trojan spots can be seen here, along with a download link for the song. To view the spots, please click on “watch our videos.”

    As a result, Avila’s version of “All Shook Up” has been in the iTunes Top 10 (Singer/Songwriter Charts) for six consecutive weeks.

    Billboard Magazine has also just mentioned this campaign as well: Click here to view.

    For more info on Avila: CLICK HERE

    The placement of “All Shook Up” is a result of MediaHorse having recently entered into formal arrangements with various music publishers and copyright holders. These new agreements allow MediaHorse to offer third party creative marketing services to help bring iconic songs to a whole new generation of music fans. Through its roster (and network) of both established and emerging artists, MediaHorse is currently producing contemporary versions of classic songs by such legendary artists as The Beatles, Elvis Presley, Aerosmith, Phil Collins, ZZ Top, and many others.

    MediaHorse’s placement of “All Shook Up” for Trojan follows the company’s success with the Victoria’s Secret 2012 Holiday Campaign which featured Avila’s dream/pop version of the classic song “My Favorite Things” from “The Sound of Music.” To view this spot, please VISIT HERE.

    About Mediahorse
    Formed in Los Angeles in 2010 by Shauna Krikorian and Joe Berman, MediaHorse is a music marketing and licensing firm that specializes in the creation and placement of music across all forms of media. In addition to producing high quality music content, MediaHorse also represents a roster of both established and emerging artists from all over the globe.

    Since its inception, MediaHorse has successfully placed music in dozens of television shows, trailers and advertising campaigns. The company also consults for various music publishers, creating and executing non-traditional marketing practices and strategies. For more information, please visit: www.mediahorse.net

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    Contact:

    Media Contact: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email

    SPW Category:Music and Sound



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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