Media Distributors, a leading provider of services, systems, and products for professional audio and video production today announced that it has been named a full-line Avid® reseller for Southern California. Media Distributors becomes the first new Avid Gold Premier reseller to be named in more than six years. As an Avid reseller, Media Distributors – one of the largest production and post solutions providers and integrators in Southern California – will expedite customer upgrades to HD solutions, leveraging what is perhaps the broadest broadcast solutions portfolio in the industry, and will pair its proprietary systems with Avid technologies.
Media Distributors, at its Studio City, California headquarters facility, will be presenting an Avid demonstration room for its customers. The company will help migrate customers to Avid products, including Avid Unity™ MediaNetwork, and will initiate joint business development activities with Avid sales teams.
“Our customers have been asking us to offer a wider palette of products, and our relationship with Avid will enable us to service an expanded field of industry segments,” said Steve Klein, founder and CEO of Media Distributors. “The timing of our relationship with Avid is serendipitous; as a new source of Avid equipment sales, we are following a natural evolution in our company’s growth and direction as a leading developer and integrator of high-end tapeless workflow products and systems for a wide range of production and post-production
Expands Solutions Sales Team
In a separate announcement today, Media Distributors, said that it has expanded its Technology and Solutions sales team at its Studio City, California office. The company has named Doug Cavaliere, formerly with Creative Media Partners, as Senior Sales Executive, Tim Lambert, formerly with Avid and the Discovery Network as Manager of Technical Operations and Brian Boring, formerly with Avid, as a Sales Consultant to the Company.
The new hires will bolster an already strong Technology and Solutions sales team for Media Distributors; Lambert was formerly the lead sales integration executive in Southern California for the Avid Unity™ storage product, and Boring handled high-visibility accounts for Avid in Southern California.
“Our new collaboration with Avid provides us with an arsenal of solutions for customers who are migrating to HD solutions, and we now have the strongest complement of sales engineers for this expanded portfolio of systems,” said Richard Myerson, President of Media Distributors. “The addition of Doug, Tim and Brian reflect our ongoing development as a high-end integration and solutions partner for a wide range of broadcast, post-production, and digital media clients.”
Media Distributors, now in its twelfth year, is the leading independent seller of recording media and film products, and has unveiled a suite of innovative products in the past year, including Constellation VCMT, a next-generation asset management system; Archive Station™, a remote workflow and archival solution, Polaris RAID™, the industry’s most affordable RAID storage solution, Fusion DriveT, and Remote Station™, a remote editing facility-in-a-box solution.
“Last year, we undertook an aggressive stance to position our company for what we believed would be a recovery in the professional video market in 2010, and we have continued to attract premier sales talent for our expanding operations,” said Steve Klein, founder and CEO of Media Distributors. “As a world-class service provider, our innovative solutions and development teams have demonstrated leadership in high-end video software and hardware installations, and we have added tremendous firepower to support our new Avid systems sales group.”
ABOUT MEDIA DISTRIBUTORS
Since 1998, Media Distributors (www.mediadistributors.com) has become the nation’s largest independent distributor of professional recording media products to the production, broadcast and entertainment industries. Supported by 85 full-time employees, it has earned this position by leveraging its numerous authorized dealer relationships to provide its customers with outstanding service, competitive pricing and a best in class branded product offering. The company offers a vast array of products, including professional videotape, motion picture film, data media, storage, video editing systems, rentals, software, disc duplication/publishing systems and media accessories. In addition, Media Distributors offers a number of value-added services, including product re-certification, recycling & disposal, custom barcoding, consultation and systems integration. Offices nationwide, including Los Angeles, Miami, New York City, San Diego, and San Francisco.
